The Jarring Case of Kraft Old English Cheese Spread
2022-06-01
Kraft Old English spread is one of a number of jarred, shelf stable cheese products sold by Kraft. Other varieties include pimento and roka.MORE HERE
F. B. Purnell’s Old Folks Sausage
2022-05-27
SIMPSONVILLE, KENTUCKY – There were once dozens of regional sausage brands. One standout among the independents still remaining is the Old Folks brand, founded in 1944. Old Folks is actually the nickname for founder F. B. Purnell. Their archived website has a history of the brand: Old Folks was accustomedMORE HERE
Bed Bath & Beyond Disaster for Brands, Customers
2022-05-23
Bed Bath & Beyond is now beyond boring. The state of the company cannot be blamed on China shipments, post-covid retail shoppers, or fickle consumers. Bed Bath and Beyond, where the stock price has collapsed to less than $9 a share from over $44, is a disaster the company hasMORE HERE
Retail Success: Surprise the Customer, Don’t Bore with Planograms
2022-05-09
Retailers need to have surprise if they want customers back. Top-down merchandise selections are not the answer. Look for suprises, like Stanley Marcus. Consider store autonomy and local merchandising.MORE HERE
Colgate’s ‘By Mennen’ Brand Still Resonates
2022-05-06
For generations, the Mennen brand, now part of Colgate-Palmolive, was synonymous with mens’ and babies’ products, from baby oil to Speed Stick, Afta to Skin Bracer. Today, as the Colgate-Palmolive board meets for its annual meeting, it would do well to reconsider the value of the Mennen brand and companyMORE HERE
Prid Drawing Salve, An Old School Apothecary Remedy
2022-04-14
There is a class of basic home remedies, still around, that one could have found at a Main Street independent pharmacy a century ago. One of those classics, often forgotten, is the drawing salve Smile’s Prid. Prid, which dates from 1947, treats blisters and boils, and other noxious conditions oneMORE HERE
Briefly: Cracker Barrel Goes Hollywood; Piola Pizza Miami; Chi-Chi’s; Chicken Salad Chick
2021-10-26
LEBANON, Tenn. – Cracker Barrel Old Country Store today launched its first Cracker Barrel Kitchen delivery service in Hollywood, Calif. The restaurant takeout will offer Cracker Barrel meals with delivery services DoorDash, Uber Eats and Grubhub. Cracker Barrel’s Los Angeles ghost kitchen will also serve its existing virtual brand ChickenMORE HERE
People: Matarazzo at Cubocx; White at MediaCom; Deaton at Home Depot
2021-10-22
BROOKLYN, N.Y. – Cubocx, a full service creative agency specializing in branding, advertising, and product design, added André Matarazzo as partner and executive creative director. For more than 20 years Matarazzo has worked across a multitude of market segments and four continents. He’s held long-term leadership positions at some ofMORE HERE
RubyFrost: Crunch Time Branding a Non Browning Apple
2021-10-22
LOCKPORT, N.Y., Crunch Time Apple Growers, a New York State-based cooperative of 152 fruit growers, continues to promote their breakthrough RubyFrost apple variety his fall. For 2021, they will deliver 175,000 bushels if these tart, crisp apples to supermarkets this season, a 35 percent increase. It is targeted to EastMORE HERE
Branding in a Competitive Era for Used Cars
2021-10-20
If you haven’t been paying attention to the used car market, now is the time to start. Why? Forty-one million used cars trade hands every year in the United States, and online marketplaces, like Craigslist and Facebook Marketplace, only account for about half of transactions. The largest used car companies,MORE HERE