PORTLAND, Ore. — Pendleton Woolen Mills, the historic American woolen company, has resumed mill tours at their Washougal, Washington and Pendleton, Oregon factories. The mill tours show the entire vertical operation that brings Pendleton wool blankets and fabrics to life. “We are excited to be able to welcome guests intoMORE HERE
BOULDER, Colorado – It was 1972 when entrepreneur Mo Siegel began selling his Sleepytime and Red Zinger herbal teas. Today, Celestial Seasonings, is the most popular brand of herbal tea in America. And while the idea of herbal tea is not new, every other major tea brand has copied theMORE HERE
LENEXA, Kansas – Twinkie and HoHo maker Hostess Brands has a new corporate logo. The new logo appeared on Business Wire press releases this spring. It is a more sophisticated look, yet keeps the heart that has appeared on the brand for almost a century. Hostess Brands Inc. sells cakesMORE HERE
PLANO, Illinois – Plano Molding, the inventor of the original molded-plastic tackle and tool box, has selected the Denver-based advertising agency Cactus as their new lead. Plano, founded in 1952, is the original maker of plastic tackle boxes. Warren “Pete” Henning founded the company after he returned from a FloridaMORE HERE
Palmolive liquid, for 60 years associated with soft hands, has dropped the hand image from their premium packaging. For decades, the packaging of Palmolive liquid has shown a woman’s hand on the package, an indication of the softening qualities of Palmolive. It’s all hands off the bottle as market leadersMORE HERE
EDEN PRAIRIE, Minnesota – Care and attention to the important identity elements of a historic brand can make the difference between a moderately successful brand using its history as a crutch, and long-term successful brand with a future. The case of Mr. Bubble, owned by The Village Company, is theMORE HERE
PARSIPPANY, N.J. – Two years ago, B&G Foods annouced that they were dropping the “Mrs.” from the Mrs. Dash line of seasonings. It is now fully known as Dash, though consumers still call it Mrs. Dash. The question is why? What’s wrong with being a Mrs.? Mrs. Dash was originallyMORE HERE
In the continuing search for product extensions and new ideas, Keurig Dr. Pepper has launched yet another variety of Royal Crown Cola, RC Berry & Creme. RC, in spite of being the nation’s “third” cola, has never been afraid to try new product extensions. Royal Crown, founded in 1905, claimsMORE HERE
Igloo is the original plastic cooler. So many of its products became synonymous with boating and summer that for generations, Igloo coolers were, and are, props in the American landscape. The Igloo dates from 1947. MORE HERE
BRIDGETON, N.J. – While large firms like Conagra, Mondelez, Nestle and Campbell’s dominate the grocery aisles and squeeze out small players, there are still holdouts of one-off grocery products can stand alone. One such item is Seabrook Farms Creamed Spinach. Seabrook Farms is the number one creamed spinach in theMORE HERE