ST. LOUIS – The Netflix drama Outer Banks has cleverly reintroduced the teen mystery format to a new audience. The show, which has started a second season, also has introduced a real Southern aesthetic to television. Peppered are mentions of brands, from Grady White boats to the Save A LotMORE HERE
BRADENTON – The news that PepsiCo, Inc. (NASDAQ: PEP) would sell Tropicana to the European private equity group PAI Partners for $3.3 billion should be a wake up call for Florida orange juice. PepsiCo said that the company would sell Tropicana, Naked and other select juice brands in North AmericaMORE HERE
Today, the sporting shoe industry is dominated by shoe companies that just make shoes. Shoes for boating, running, cross training, golf, football and the like are all in the domain of sportswear brands. But during the early 20th century, a key element to sporty shoes was the rubber that wasMORE HERE
A BrandlandUSA reader asked about the history of America’s Number One Heel. The heel brand was O’Sullivan; it was the invention of Humphrey O’Sullivan, of Lowell, Mass., in 1896. O’Sullivan attached pieces of rubber to his shoes to ease leg fatigue. From then on, consumers have sought tech solutions toMORE HERE
General Foods International Coffee was popular in the 1970s; original packaging and typography used the Peignot font, which was made famous by the Mary Tyler Moore Show.MORE HERE
Pizza Hut opened its first store in 1996 in Bangalore. It is a localized version of the traditional Pizza Hut menu, with a wide variety of pizzas which customized to the Indian palate. Pizza styles include Tandoori Paneer, Veg Kebab Surprise, and Chicken Tikka Supreme. MORE HERE
OAKLAND, Calif. – Courtsmith, the sports uniform brand founded by Courtney “Court” Smith, has won a $300,000 investment from ICA, a non-profit that supports investments in companies to “close the racial and gender wealth gaps” with a vision of creating an economy that works for all. Smith began by sellingMORE HERE
Northfield, Ill. – Curad and ActivICE, two Medline brands, will be the official medical supplier and official topical relief partner for the Ironman U.S. Series. The Ironman is said to be the largest mass participation event company in the world with their single day events. Through the partnership, Curad will haveMORE HERE
When you think about a distinctive brand, you probably have a few popular and well-known companies that come to mind such as Nike, Coca-Cola, or McDonald’s. As a small business owner, you might not have the same resources and funds as the larger businesses when it comes to branding, whichMORE HERE
ALEXANDRIA, VA. – Today, the United States Patent and Trademark Office will celebrate the 75th anniversary of the Lanham Act, the federal statute that established modern U.S. trademark law. On Tuesday, July 27, the USPTO will present an exciting virtual program commemorating the Lanham Act and how the Truman-era law has benefited the country.MORE HERE