NEW YORK, April 26, 2017 /PRNewswire/ — This April, the Georgette Klinger brand was relaunched. Armed with Georgette’s original formulas and common-sense approach to skin care, the brand is expanding its line with enhanced products crafted for a lifetime of beautiful skin. With new ingredients for 2017, Georgette Klinger has updated their classicMORE HERE
NEW YORK – One of the great books read to me by my grandmother, a Sophie Newcomb educated potter by the name of Margaret Clarkson Pollard, were Hans Christian Anderson’s tales. Perhaps the most memorable was “The Emperor’s New Clothes” about an emperor, crooked weavers, and child who dared to beMORE HERE
It is always heartening when an old brand survives generations, world wars and multiple depressions and recessions. So it is that we noticed three brands that (sort of) live on, in various states of existence. Esso: The Esso brand is still viable around the world, and just because Raymond LoewyMORE HERE
It is among the more misguided efforts at branding I have ever seen. Barclays, the great banking brand from 1690, is trying to sell a ‘luxury’ product without its own name on it. It is the Luxury Card; all references to Barclays are completely hidden, in an effort to goMORE HERE
Perhaps it is not such an issue now, but back in the fall of 2010, Hatteras Yachts was advertising the “Hatteras Refit Center” in marine magazines. The idea was that you could take your Hatteras back to the yard, and get it rebuilt. This sort of approach is one wayMORE HERE
There is not a lot more that can be said about the dismal failure of United Airlines that has not been said, except that it proves the necessity of empowering your staff to serve customers, and not suffer rules over common sense. The company’s management is clueless, and it isMORE HERE
Many companies, large and small, are faced with the idea that a brand name might die off, might have died off or be struggling. Macy’s killed off great brands like Marshall Field’s, Burdine’s, A&S, May Company, Foley’s and the like. They lost massive market share, and did not have to. TheirMORE HERE
NEW YORK – Colgate Palmolive is taking a smart path with some of its older brands, namely Speed Stick and Irish Spring. In recent weeks the company has updated advertising for the products, and included them in coupon supplements mailed with the Wall Street Journal and other publications. Colgate can illMORE HERE
* Editor’s note from 2021; the product is only available in limited quantities, and is no longer available as a new product in the U.S. BALTIMORE – There were no big parades in Baltimore in 2014, when Unilever’s brand Noxzema celebrated its centennial. It was hardly noticed there, though thereMORE HERE
Ever since Pinnacle Brands purchased Duncan Hines, they have shown that a tired old brand that seems to be tired can quite easily be revived if you pay attention to it. This week, Walmart has been displaying new products from the Duncan Hines brand, including a small “Perfect Size” cake andMORE HERE