While the Humvee is still very much in use and production, its successor vehicle is the very different Joint Light Tactical Vehicle, a product of Oshkosh Corporation that is powered by a GM Duramax engine.MORE HERE
The idea of reviving the brand fits well with a continued interest in the antique car brands of the U.K. While many United States brands have died, Chinese and Indian companies have shown an interest in British history and autos. SAIC revived the MG in 2008, and Tata Motors of India is the parent of the British company Jaguar Land Rover Automotive PLC.MORE HERE
Periodically, we look at some of the new versions of old brands. A few revivals this summer: The Sahara Casino brand is back. It had become the SLS Las Vegas, only to return this month as Sahara Las Vegas. The hotel and casino complex would do well to completely embraceMORE HERE
BELFAST – Of the great shipbuilders and shipbuilding names of the world, Harland & Wolff is perhaps the best known. In its era, it was the Boeing of shipbuilders. So it is tragic that this great maker, such an important part of maritime history (and British and Irish nationhood), isMORE HERE
The quintessential product advertising was Tang, but there were other products that hitched onto Apollo and NASA, even though NASA did not have a specific promotional program.MORE HERE
The toy store brand FAO Schwarz is back, nationally. In lots of places, including middle-market airports. At airports, the retailer is a licensed boutique for travelers, selling candy and last-minute stuffed animals and assorted toy classics, such as an FAO Schwarz rubber ducky. One of their newest shops is atMORE HERE
There are few foods more indicative of a place, and amenable to high margins, than food sauces. Sauces are the ultimate example of a profit-making brand of food. They keep for a long time. They can be cheaply made. Secret recipes can give a certain allure. They also cannot beMORE HERE
Seald Sweet is promoting its history for its 110th year. MORE HERE
The whirlwind of newly revived brands continues. A number of very interesting classics have returned, many with great potential. Just to name a few: Jawa Bicycles: In Mumbai, the company Classic Legends Private Limited, part of the Indian company Mahindra and Mahindra, has revived revived the classic Jawa motorcycle brand. TheMORE HERE
Stouffer’s Pizza. The pizza that’s not always in the pizza aisle. The pizza that’s not really a pizza. The pizza that has the weirdest and most precise directions ever, namely “Pour ingredients left in wrap onto pizza.” That’s right, Nestle, those little droppings of shaved cheese and quartered pepperoni, areMORE HERE