Advertisers and agencies get so obsessed with technology in advertising that we forget that there is still effective analog advertising. One such concept is Sarasota’s I Pedal Ads, a bicycle-powered billboard. In most areas, zoning and sign restrictions have become so severe that there are fewer and fewer ways toMORE HERE
It’s a fundamental of trademark law. To keep a trademark, you have to use it. My old Virginia bank Virginia National Bank learned that lesson. It dropped the name VNB, and merged a number of times into what is now Bank of America. A few years ago, a new start-upMORE HERE
Amazon.com WidgetsIt’s summer. You go to the beach. There is that SMELL. What smell is it? Coppertone smell? Hawaiian Tropic smell? Bain de Soliel? Got to have a smell. That got us thinking, just a day after we wrote about Sea & Ski. What are the TOP sunscreen brands ofMORE HERE
We do like Holiday Inn at BrandlandUSA.com. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
Sea & Ski has apparently lost its tan, and no one knows where to find it. In the 1960s commercials for the suntan lotion; it was always the more youthful lotion compared to Coppertone, which had an “all-ages” family appeal. I recall Sea & Ski from my summers in theMORE HERE
The F.W. Woolworth Company was one of the great icons of United States retailing prowess. While the brand no longer survives in the United States, it has been reborn in the United Kingdom. Interestingly, the successor company to Woolworth, Foot Locker (NYSE: FL), is still around and based in NewMORE HERE
Good branding often means minimalism. It is hard to resist the lure of spending empty space, but that’s sometimes what it takes. Here, genius from a 1984 menu from Royal Air Maroc. Very good. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personalMORE HERE
Great classic of the mid-century card game. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
Whenever we talk business, my friend Tom tells me the following: “You can’t fight the macro.” He means, of course, that while you might have a good business idea, if it goes against macro trends, you better rethink it. You can’t fight it. I think of the macro when IMORE HERE