Actually, there are many more, but I just present these to get them off my brain and onto a page. Co-branded VISA and Mastercard. I mean, how great is that for a brand to get yourself connected to a bank that’ll rack your customers with 25 to 30 percent interest,MORE HERE
LOS ANGELES – Global Icons, the brand merchandising agency, said in a press release that it would license Bennigan’s, the restaurant chain. Bennigan’s went through bankruptcy last year; many franchised restaurants stayed open. Founded in 1976 in Atlanta, Bennigan’s was an early casual bar and grill chain restaurant and one of the quintessentialMORE HERE
Hey Mark Mothersbaugh. Bring out the Minimoog, and start out the set by flashing a Warner Records logo behind the stage. Whip it. Step on a crack. Devo, that red-topped de-evolutionary band from the 1980s New Wave era is back, thanks to Warner Brothers Records, their original label. Devo fansMORE HERE
WASHINGTON – The Department of Commerce’s United States Patent and Trademark Office and the African Regional Intellectual Property Organization will work on joint intellectual property issues. Under Secretary of Commerce for Intellectual Property David Kappos and Director General of ARIPO Dr. Gift Huggins Sibanda signed an agreement to work togetherMORE HERE
Do you like Pepsi? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
So we are reading this news that Kraft wants to buy Cadbury (NYSE: CBY). Frankly, we could make all sorts of analysis of why it’s not a good idea for Cadbury stockholders, but in capitalism, if Kraft has enough cash and they want the company bad enough, they could getMORE HERE
Our BrandlandUSA reader “JM” tells us that Colonial Bread is on deathwatch, and it may be in danger of disappearing due to its ownership by Sara Lee (NYSE: SLC). Writes our dear reader: Colonial, one of the South’s well known bread names, is now owned by Sara Lee. Since Ms.MORE HERE
Lately, we have been getting an extraordinary number of hits of consumers searching for the below products. We just thought we needed to list them: Serv-a-Gravy. It’s a powdered gravy sold by Serv-Agen. Some have found it hard to locate on shelves. Carnation Breakfast Bars. Not sure why this isMORE HERE
There’s one indisputable truth about brand naming: your name is only as good as your company, product, or service. Consumers rarely invest in something based solely on the perceived quality of its name. They invest in a product’s or brand’s reputation. Names can influence purchase decisions, but they don’t unilaterallyMORE HERE
As celebrity culture has become more trashy, so has the risk for the consumer and luxury brands associated with those stars. The most recent example? The Hennessy cognac brand owned by Paris-based LVMH Group. Think of this. Your historic brand, the leading cognac brand in the world, is associated with theMORE HERE