Last Friday, during the gut-wrenching (literally) Farrah documentary, we got to see the commercial again. Not Farrah shampoo (a Faberge product), nor her Mercury car ad, but Noxzema Shave Cream. We still use Noxzema, thought the plain medicated kind in the white can is hard to find, and not allMORE HERE
General Motors thinks it has killed off the Pontiac. And what a brilliant move that is. Let’s see, you need to sell MORE cars cause your company is broke, and you cut out yet one more product line? And then cut out even more dealers? Thankfully, though, the brand willMORE HERE
When Ascendia Brands went bankrupt, they sold a number of brands to new owners. One of the most storied brands was Dorothy Gray, which sold, with the Tussy deodorant line, for $1 milllion to KCM Brands LLC, according to Reuters. While production has resumed on other Ascendia brands like Mr.MORE HERE
And to think it was only a few years ago that they wanted to get rid of them all, and tried their best? But no, the Union 76 ball has resurfaced in the upcoming Will Farrell remake, Land of the Lost. A bit about the film from IMdB: On hisMORE HERE
We thought this was a very good book idea about the history of Bell Labs, and glad Dr. Narain Gehani wrote it: Bell Labs: Life in the Crown Jewel, chronicles Narain Gehani’s twenty three years at Bell Laboratories. It is a welcome and needed addition to telephone history. Gehani startedMORE HERE
Editor’s Note: Recently Instacart no longer shows the product as available RICHMOND – C.F. Sauer, the spice and sauce company, owns one of the great forgotten mayonnaise brands, Mrs. Filbert’s. In the South, mayonnaise is important. Food snobs do not like it, but that is so wrong, because different degreesMORE HERE
Great ads have one thing in common. They sell things. Things like products, services, ideas or lifestyles. If they don’t do this directly, they are memorable enough to influence a consumer at the time he or she makes a purchase.Bad ads are brand poison. If you go public with aMORE HERE
CLEVELAND – We are indebted to the website A Treasury Of for telling us about the sweaters of Ohio Knitting Mills. The mill has closed, but some of their product samples survived. While not all are being sold, some are. It’s like a vintage store, but its all new! AtMORE HERE
Major manufacturers need to keep premium prices on brands. So what happens if you need a non-premium price? Don’t do a sub-brand of your main brand. Instead, re-launch an older brand name. Yamaha used the Cable-Nelson piano brand a few years ago, as a separate sub brand from Yamaha. TheMORE HERE
ARLINGTON – When do the Energizer Bunny, Hershey’s Kisses, McGruff, Mr. Jelly Belly, the Pillsbury Doughboy and Sprout get together? If your answer is that new, terribly clever MasterCard commercial, you are only partly right. They also get together at the Trademark Expo set for this weekend in Virginia justMORE HERE