Polariod One Step

Europeans are trying to bring back Polaroid and its SX-70 instant film. This points up a very important idea in brand preservation, namely that it is important to keep something continuous going as it is hard to start something completely from scratch. Today, as companies morph and change, it isMORE HERE

SAN ANGELO, TEXAS – They were, and are, icons of America. The windmill, specifically the Aermotor windmill. Pictured at right, an Aermotor windmill tail in a museum in Palmetto, Florida. The Aermotor was ubiquitous across the U.S., and helped build farms across rural areas. Few realize that they are stillMORE HERE

While Banquet (a former RCA subsidiary) and Morton frozen dinners were leaders, Swanson has taken the crown of being the official “retro” TV dinner. And why not? They invented the name. At right, the Salisbury Steak Dinner. Much better without the green peppers. Pinnacle Foods Corp. now owns Swanson, andMORE HERE

General Motors thinks it has killed off the Pontiac. And what a brilliant move that is. Let’s see, you need to sell MORE cars cause your company is broke, and you cut out yet one more product line? And then cut out even more dealers? Thankfully, though, the brand willMORE HERE

When Ascendia Brands went bankrupt, they sold a number of brands to new owners. One of the most storied brands was Dorothy Gray, which sold, with the Tussy deodorant line, for $1 milllion to KCM Brands LLC, according to Reuters. While production has resumed on other Ascendia brands like Mr.MORE HERE