We know it’s sort of a joke. But our reader in New York, we’ll call him for lack of a better term Big Apple Brand Guy, sent us this licensing prototype. You know in car marketing, they always release the prototype car to get folks interested in the brand? WellMORE HERE
LONDON – The Brand Licensing blog of Adam Bass of London reports that his company, Golden Goose, is licensing the imagery and icons of the London Fire Brigade. This is fascinating, as there are so many municipal fire, police and rescue companies that have long histories, and not just inMORE HERE
The Procter & Gamble toothpaste brand Crest hopes to ride a 3-D revival, according to Adweek. Crest was established in 1955. Pepsi aired a 3-D spot on the Super Bowl for SoBe, and NBC aired an episode of Chuck in 3-D last night. Disney has four 3-D movies slated forMORE HERE
Amazingly, pieces of the 1964 New York World’s Fair are still around, and draw interest. Not only is the park there, with all its pieces (museum, marina) but pieces of the fair are scattered about the United States, still drawing attendance. This is proof that the idea of the parkMORE HERE
Rich Ross, President of Disney Channels Worldwide, reflects on 2009 and his goals. One of the goals is to program and create franchises for boys. That’s a good move for Disney ; with American Girl movies and the like there is plenty for girls but not enough for boys. HereMORE HERE
PHILADELPHIA – A study released today on mall shoppers by Wharton’s Baker Retailing Initiative makes the case that malls need more interesting stores and better restaurants. The results seem obvious, but retailers have been missing major opportunities, and driving away customers at a time they can’t afford it, says PaulaMORE HERE
WINTER HAVEN – Last weekend, the legendary theme park Cypress Gardens closed for four months while management said it would refocus on its water park and historic garden. In the process, it would drop its roller coasters and rides. This temporary shut down is not the first closure for theMORE HERE
How far can you extend a brand? REALLY far. What if we told you that a broke artist’s cartoon about a steamboat captain could turn into a shipping line? You would never believe us. But that’s what happened. Here, the Disney Wonder (or is it Magic) heading out of PortMORE HERE
A recent article in the Los Angeles Times, reprinted in the Orlando Sentinel, reported on the fact that the copyright on Mickey Mouse might be in doubt. The story by Joseph Menn, called “Disney’s rights to young Mickey Mouse may be wrong” reports that Film credits from the 1920s revealMORE HERE
PAWTUCKET, R.I. – As part of a massive promotion to celebrate the 45th anniversary of the iconic Easy-Bake oven, Hasbro (NYSE: HAS) is searching for the next Easy-Bake Baker of the Year. The EASY-BAKE 2009 “Baker of the Year” contest invites kids to enter with their baking “sous chef” parents,MORE HERE