TEANECK, N.J. — As a promotion for the centennial of Walt Disney, the camera maker Leica Camera AG has released a special edition Leica Q2 “Disney 100 Years of Wonder” camera. The camera is decorated with sketches from early Mickey Mouse cartoons. The Leica company said in a press release
We just thought this was fun. It’s at Disney’s Pop Century Resort. A brilliant opportunity for brand promotion. Play-Doh began in 1956, developed by Rainbow Crafts in Cincinnati and is first sold in the toy department of Woodward & Lothrop Department Store in Washington, D.C. It later became part of
What’s returning? The House of the Future at Disneyland. No longer sponsored by Monsanto, a company perhaps too busy with corn licensing to find anything amusing about it, will re-open in May in Tomorowland. Knight Rider. NBC is bringing it back, without David Hasslehoff. What’s disappeared? Polaroid. The company will
The question for companies with long established brands is always how to keep a brand fresh for new consumers all the while keeping old consumers happy. That question is sometimes asked wrongly; sometimes it is better to keep a product fresh for current consumers who have grown tired of a
The idea of changing up your food brand with special new flavors and promotions appears to be getting out of hand. This week, the idea went completely shark-jump mad, with the launch of a limited edition cotton candy-flavored French’s catsup in Canada. The promo is available at special pop-ups in
The P.R. agency Ruder Finn just released a survey on consumers and companies that take positions on issues. The most important thing, or so says a new survey, is for companies to respond to consumers. The survey is called “Collaboration & Consensus: Do Consumers Feel Heard?” It asked whether consumers
OMAHA – Mutual of Omaha will release a new television version of the classic Wild Kingdom this January 2023. The series, subtitled “Protecting the Wild,” premieres on Jan. 2 at noon CST on RFD-TV. The series, hosted by Peter Gros, will be available for free on WildKingdom.com starting Jan. 4.