CHICAGO – Seven years ago, I proposed on Seeking Alpha that BP, formerly British Persia and British Petroleum and now just BP, bring back the Amoco brand as an option for franchisees. This was during the BP oil spill fiasco, which was, at the time, a big mess. They justMORE HERE

In May, we brought back the idea of bringing back Amoco to rescue BP dealers from their misery. The idea has taken hold among some dealers. Read about these stories on our main site, BrandlandUSA, and on Seeking Alpha Should BP Still Bring Back Amoco Rename Amoco After the WellMORE HERE

The news that BP stations are suffering under a growing boycott threat is natural and understandable. Consumers are frustrated with the federal government and Obama’s response. They will have to wait until November to vote. So a boycott threat is really the only thing they can do. Better than throwingMORE HERE

When companies merge, they are always equals, but one brand always gets dumped. That’s exactly what has happened with Amoco, which finally got dumped by BP. In the U.S. gasoline market, Amoco stood for something different, a FAST approach to fuel. Amoco, with its torch and red white and blue,MORE HERE