Could the Corinthian leather be a thing again? Probably not, but in a series of social media posts celebrating the centennial of the Chrysler brand released in the last few days, their parent company Stellantis is going full Mopar with the nostalgia. Chrysler has been a walking zombie of aMORE HERE
LAKEVILLE, CONN. – Chrysler will be the honored car brand at this year’s Lime Rock racetrack and the Lime Rock Park Historic Festival, set for Aug. 31 to Sept. 4 in northeast Connecticut. The marque, which has suffered from a paucity of models, will produce its last 300, the 2023MORE HERE
Perhaps finally, during this Trump administration, the penultimate Reagan-era vehicle, the Jeep Grand Wagoneer, will return. The idea has been under discussion for some time. In the FCA 360 blog, the company said that Fiat Chrysler will invest roughly $1 billion investment to retool and modernize the south plant ofMORE HERE
WHITE SULPHUR SPRINGS – Ran across this ad in an old Life magazine, and it made me immediately think of how much the auto market today might never understand the motorcar brand Plymouth. Pictured here, a drawing of a Plymouth in front of The Greenbrier, the West Virginia resort. Plymouth, a ChryslerMORE HERE
The Dodge Dart will return next year; see www.dodge.com for pictures and information about the January 9, 2012 “reveal”. Based on an Alfa Romeo Giulietta, it is truly a sportscar, and bears no resemblance to the original. Nevertheless, the return is good news. Because through the years, one niche that ChryslerMORE HERE
AUBURN HILLS – The most recent issue of Automobile magazine reports that Jeep will revive that icon of the Reagan era, the Grand Wagoneer model. BrandlandUSA advocated for the return of the Wagoneer in October of 2009. The Wagoneer, with its trademark fake woodgrain siding, was built from 1963 toMORE HERE
DETROIT – It’s a shame it takes an Italian company and an old rap star to see the value in Detroit. But that’s what is mightily apparent with new Chrysler 200 advertisements, which feature Eminem and the tagline “Imported From Detroit.” The commercial has had 4.8 million view on YouTubeMORE HERE
Keeping an old brand viable is sometimes no more difficult than packaging. Here, a specialized Willys Jeep Wrangler, which according to a Chrysler LLC release dates from 2004. Basically, it’s a Wrangler, but it comes specially packaged, with a Willys decal, and Army paint colors and tires. The Willys packageMORE HERE
WASHINGTON, D.C. – Just off the headlines. The massive shutdown of dealers ordered by the Obama administration was a massive failure. Not that you couldn’t have noticed by just talking to some of the dealers themselves. I recall running into a group of repair guys from Sarasota Chrysler-Plymouth, which isMORE HERE
Woody wagons spoken here. Plymouth wagons serve you smartly. The question. What happened to the handsome car? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE