BOCA RATON, Fla. – The toy marketer Basic Fun, a master licensee for Tonka, along with Hasbro Inc., the toy and licensing company, are kicking off a 75th anniversary celebration for Tonka trucks. The campaign calls on families to put down their screens and take a “Playcation” together with favoriteMORE HERE
EDEN PRAIRIE, Minnesota – Care and attention to the important identity elements of a historic brand can make the difference between a moderately successful brand using its history as a crutch, and long-term successful brand with a future. The case of Mr. Bubble, owned by The Village Company, is theMORE HERE
It has now been just over two years since Land O’ Lakes announced the removal of its Indian maiden logo. The move turned the what was a grand symbol of American agriculture into a minimalist red O-hole. Dairy sales are down since the decision, though to be fair it shouldMORE HERE
MINNEAPOLIS, Aug. 6, 2021 — The agency Carmichael Lynch announced it has been named the strategy and creative lead for H&R Block (NYSE: HRB). The agency will be responsible for the brand’s strategy, creative and social media. Sister agency Carmichael Lynch Relate will handle public relations. “Carmichael Lynch has a historyMORE HERE
MINNEAPOLIS – For its centennial of its Indian Chief model, Indian Motorcycle has unveiled three new Indian Chief models for 2022. “The Indian Chief is a truly iconic motorcycle and what better way to celebrate its 100th birthday than unleashing an entirely new Indian Chief lineup,” said Mike Dougherty, theMORE HERE
MINNEAPOLIS – It was always inane and wasteful that Macy’s could not figure out what to do with its downtown store that was the former Dayton’s. Finally, they shuttered it, the property taken over for redevelopment. Thankfully, the store name will be revived as The Dayton’s Project. Dayton’s, of courseMORE HERE
LE SUEUR, Minnesota – There are few canned vegetable brands that command a premium, but Le Sueur “very young small sweet peas” are one of them. Charging a premium for a straight basic commodity is a challenge. To make a premium brand out of a commodity, you need years ofMORE HERE
CHASKA, Minnesota – Great brands bring personality to commodities to products like soap. Perhaps the best example of such a brand is Mr. Bubble. If the packaging and marketing were not there, the product would not be interesting at all. But since the packaging and old advertising was so good,MORE HERE