BRADENTON – The news that PepsiCo, Inc. (NASDAQ: PEP) would sell Tropicana to the European private equity group PAI Partners for $3.3 billion should be a wake up call for Florida orange juice. PepsiCo said that the company would sell Tropicana, Naked and other select juice brands in North AmericaMORE HERE
BRADENTON – Pepsico CEO Indra K. Nooyi appeared on CNBC after Davos, talking about how the company was seeking healthier options for snack foods. Pepsico was going healthy. Really healthy, which would bring to mind new versions of Quaker Oats or some such. But when BrandlandUSA spotted these Tropicana tangerinesMORE HERE
Pepsi throwback? Or not. Or is it somewhere in the middle, slightly interesting but that’s about it. To celebrate new Pepsi Throwback, Jeff Gordon is driving a throwback paint scheme at Talladega Superspeedway on April 26th. It’s a refreshingly retro tribute to one of the coolest paint schemes in racingMORE HERE
Please make graphic designers stop. First Pepsico does a number on Tropicana, and then this G for Gatorade. Annoying. Can we not just make the product and sell it? We keep seeing it on the shelves and tried to ignore it. Certainly, the new design is tasteful. And we haveMORE HERE
Who Owns a Brand, The Company or the People? BOSTON – If you have been in the juice aisle lately, you’ve most likely noticed a quick change operation going on at the Tropicana shelves. It’s not just a lesson in the new world of brand management, but it’s also aMORE HERE
You read it here last October, namely the need for PepsiCo’s Tropicana orange juice to bring back the mascot Tropic-Ana. Many were not sure why she was dropped, especially in the last two decades, when the Hispanic population of the U.S. has boomed. Perhaps it was one of those stupidMORE HERE
Pepsico will bring back Tropicana’s old package after an outcry. The news was reported on the British website Brand Republic. The packaging was created by Arnell; it got early bad reviews on the trendy design website Under Consideration. Here at BrandlandUSA, not only did we not like the new design,MORE HERE
BRADENTON – We grew up and were always pals with Tropic-Ana. She not only graced the packages of Tropicana, but she was on the outside of the bright orange CSX freight trains that ran from Palmetto/Bradenton Florida to packaging plants up north. Yes, she was topless, but somehow it wasMORE HERE