It is hard to get to know something that changes its name frequently. And in the business of trust, the bank brand name change is the most difficult. Banks brands thrive on old-fashioned notions of fairness and consistency. When the consistency part is inconsistent, you lose, well, consistency and you
The inventiveness of the 20th century left us with many viable, yet sometimes overlooked, genius brands. One such brand is the Heatilator, a fireplace heating system that gets more efficiency and safety out of the fireplace. Heatilator was the idea of making a cast iron wood stove look like a
LOUISVILLE, Kentucky – An entire generation of Americans recognize the venerable Morton Frozen Foods brand, remembering fondly its many products ranging from pot pies to honey buns. Despite humble origins in an abandoned Louisville church basement, Morton grew to become one of the nation’s premier manufacturers of frozen foods in
WAYNESBORO – Perhaps the greatest American brass company of the 20th century was Virginia Metalcrafters. The company started as a stove manufacturer, early on making, of all things, the Hotpoint brand. Begun by William J. Loth as the Waynesboro Stove Company, it was born at a time when there were
The logo uses the school’s green and gold colors, so it appears to fit with the current look quite well. Even better, it will probably sell well at the gift shop.
RICHMOND – We hear that the much beloved Richfood store brand is disappearing. Richfood was, for most of the 20th century, the dominant grocery name in Virginia; its dairy complex along I-95 in Richmond promoted ubiquitous Richfood milk to anyone driving up and down the East Coast. A friend in
MATHEWS, Va. – For brand archaeologists, the best dig site is Cracker Barrel. They are fascinating museums of America’s business history, not to mention their gift shops filled with old-time brands. Here pictured in a restaurant near Jacksonville, Florida are cans of Tidewater Long Wearing Motor Oil. We thank Catesby