In retail, national retailers always resist local planners in order to push a uniform brand identity. But the subtleties of each retail location should be recognized. While a retail brand needs to use uniform colors, the way the brand appears on each sign is a bit of local connection. IfMORE HERE
In the early 1970s, Levi’s were the brand that everyone wanted, far above competitors like Lee and Wrangler. As Levi’s were the original brand of jeans, any store that carried the line had guaranteed sales and cachet. At that time, the so called “designer” jean brands like Sasson, Calvin KleinMORE HERE
The design does not look appreciably different from its existing restaurants, and instead focuses on energy management. It continues the company’s longstanding tradition of trying to source food locally. MORE HERE
ALEXANDRIA, Virginia – Burke & Herbert Bank & Trust Company (OTCPK: BHRB) announced July 6, 2022 that it has purchased the 5680 King Centre Drive office building in Alexandria. It will use the building to consolidate staff scattered among branches. The Bank’s main headquarters, however, will remain at its historic location at 100 SouthMORE HERE
NEW YORK – A new set of Topps Allen & Ginter trading cards is out. The success of the series reveals one of the more unlikely reinventions of brands, namely Allen and Ginter. The name is a forgotten tobacco brand heretofore only known to other card collectors and historians. ItMORE HERE
It is hard to get to know something that changes its name frequently. And in the business of trust, the bank brand name change is the most difficult. Banks brands thrive on old-fashioned notions of fairness and consistency. When the consistency part is inconsistent, you lose, well, consistency and youMORE HERE
The inventiveness of the 20th century left us with many viable, yet sometimes overlooked, genius brands. One such brand is the Heatilator, a fireplace heating system that gets more efficiency and safety out of the fireplace. Heatilator was the idea of making a cast iron wood stove look like aMORE HERE
That year, former U.S. Secretary of State Edward Stettinius dined with respected food industry consultant George Egger at Stettinius’ estate outside of Charlottesville, VA. As they chatted and ate chicken pot pie, Stettinius remarked to Egger, “You know, pot pie is the oldest of our traditional American dishes, but housewives don’t seem to find time to make it anymore. It’s too bad that some food company doesn’t turn out a tasty chicken pie.” MORE HERE
WAYNESBORO – Perhaps the greatest American brass company of the 20th century was Virginia Metalcrafters. The company started as a stove manufacturer, early on making, of all things, the Hotpoint brand. Begun by William J. Loth as the Waynesboro Stove Company, it was born at a time when there wereMORE HERE
PETERSBURG, Va. – For those who love writing instruments, the restoration of the identity of a pen company is welcome. In Petersburg, Virginia, right on the main drag, the Remmie Arnold pen sign has been a key landmark in that historic Virginia city. I have a personal interest in it,MORE HERE