It is hard to get to know something that changes its name frequently. And in the business of trust, the bank brand name change is the most difficult. Banks brands thrive on old-fashioned notions of fairness and consistency. When the consistency part is inconsistent, you lose, well, consistency and you
LOUISVILLE, Kentucky – An entire generation of Americans recognize the venerable Morton Frozen Foods brand, remembering fondly its many products ranging from pot pies to honey buns. Despite humble origins in an abandoned Louisville church basement, Morton grew to become one of the nation’s premier manufacturers of frozen foods in
The logo uses the school’s green and gold colors, so it appears to fit with the current look quite well. Even better, it will probably sell well at the gift shop.
RICHMOND – We hear that the much beloved Richfood store brand is disappearing. Richfood was, for most of the 20th century, the dominant grocery name in Virginia; its dairy complex along I-95 in Richmond promoted ubiquitous Richfood milk to anyone driving up and down the East Coast. A friend in
MATHEWS, Va. – For brand archaeologists, the best dig site is Cracker Barrel. They are fascinating museums of America’s business history, not to mention their gift shops filled with old-time brands. Here pictured in a restaurant near Jacksonville, Florida are cans of Tidewater Long Wearing Motor Oil. We thank Catesby