The inventiveness of the 20th century left us with many viable, yet sometimes overlooked, genius brands. One such brand is the Heatilator, a fireplace heating system that gets more efficiency and safety out of the fireplace. Heatilator was the idea of making a cast iron wood stove look like aMORE HERE

Many believe that a brand is all about contriving some image for a commodity, and once you do that, to a particular degree of coolness or hipness or edginess, you have a brand. That is wrong. Instead, what is important is good taste, authenticity and eternal values. Seeing today’s newsMORE HERE

PETERSBURG, Va. –  For those who love writing instruments, the restoration of the identity of a pen company is welcome. In Petersburg, Virginia, right on the main drag, the Remmie Arnold pen sign has been a key landmark in that historic Virginia city. I have a personal interest in it,MORE HERE

RICHMOND – We hear that the much beloved Richfood store brand is disappearing. Richfood was, for most of the 20th century, the dominant grocery name in Virginia; its dairy complex along I-95 in Richmond promoted ubiquitous Richfood milk to anyone driving up and down the East Coast. A friend inMORE HERE

MATHEWS, Va. – For brand archaeologists, the best dig site is Cracker Barrel. They are fascinating museums of America’s business history, not to mention their gift shops filled with old-time brands. Here pictured in a restaurant near Jacksonville, Florida are cans of Tidewater Long Wearing Motor Oil. We thank CatesbyMORE HERE