NEW YORK – A new set of Topps Allen & Ginter trading cards is out. The success of the series reveals one of the more unlikely reinventions of brands, namely Allen and Ginter. The name is a forgotten tobacco brand heretofore only known to other card collectors and historians. ItMORE HERE
It is hard to get to know something that changes its name frequently. And in the business of trust, the bank brand name change is the most difficult. Banks brands thrive on old-fashioned notions of fairness and consistency. When the consistency part is inconsistent, you lose, well, consistency and youMORE HERE
The inventiveness of the 20th century left us with many viable, yet sometimes overlooked, genius brands. One such brand is the Heatilator, a fireplace heating system that gets more efficiency and safety out of the fireplace. Heatilator was the idea of making a cast iron wood stove look like aMORE HERE
That year, former U.S. Secretary of State Edward Stettinius dined with respected food industry consultant George Egger at Stettinius’ estate outside of Charlottesville, VA. As they chatted and ate chicken pot pie, Stettinius remarked to Egger, “You know, pot pie is the oldest of our traditional American dishes, but housewives don’t seem to find time to make it anymore. It’s too bad that some food company doesn’t turn out a tasty chicken pie.” MORE HERE
WAYNESBORO – Perhaps the greatest American brass company of the 20th century was Virginia Metalcrafters. The company started as a stove manufacturer, early on making, of all things, the Hotpoint brand. Begun by William J. Loth as the Waynesboro Stove Company, it was born at a time when there wereMORE HERE
PETERSBURG, Va. – For those who love writing instruments, the restoration of the identity of a pen company is welcome. In Petersburg, Virginia, right on the main drag, the Remmie Arnold pen sign has been a key landmark in that historic Virginia city. I have a personal interest in it,MORE HERE
When most of the major brands in an industry go to one owner, it should be of major worry to any industry. When brands are owned in the U.S., it is an oligarchy. When owned outside of the U.S., it becomes a cartel. Part of the discussion of the legalityMORE HERE
The logo uses the school’s green and gold colors, so it appears to fit with the current look quite well. Even better, it will probably sell well at the gift shop. MORE HERE
RICHMOND – The much beloved Richfood store brand is disappearing. Richfood was, for most of the 20th century, the dominant grocery name in Virginia; its dairy complex along I-95 in Richmond promoted ubiquitous Richfood milk to anyone driving up and down the East Coast. A friend in Richmond tells meMORE HERE
MATHEWS, Va. – For brand archaeologists, the best dig site is Cracker Barrel. They are fascinating museums of America’s business history, not to mention their gift shops filled with old-time brands. Here pictured in a restaurant near Jacksonville, Florida are cans of Tidewater Long Wearing Motor Oil. We thank CatesbyMORE HERE