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BrandlandUSA: Since 2006, America's news authority on legacy brands and classic brands.

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Diversify. Diversify. Frigidiare

March 11th, 2009 · 3 Comments

A quick thought. We miss diversified car companies. We miss diversified retailers. We miss when our car companies did amusing things. We liked Ford when it made Fordson Tractors, Tri-Motors and Philco Televisions. We liked General Motors when it made Electro-Motive engines and Frigidaire appliances. We liked Chrysler when it made Chrysler sailboats (long live […]

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Tags: News

Fiat Brings Back Abarth

January 28th, 2009 · No Comments

Racing Brand Revival Targets Niche Buyer TURIN – Fiat has brought back the Abarth brand, and cars are being delivered to the U.K. this month. Abarth, a sub-brand of Fiat (BIT: F), is one of many car brands that have returned to life in Europe in recent years, including Mini, Maybach, Bugatti and Spyker. The […]

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Tags: Cars

Goodbye Ricardo Montalban!

January 14th, 2009 · No Comments

LOS ANGELES – We’ll miss the man of the Corinthian leather! Great obit on him on Bloomberg.com. The ads said that the Chrysler Cordoba commercial had “tastefulness of its appearance” and the “thickly cushioned luxury of seats available even in soft Corinthian leather.” According to Bloomberg, the phrase “Corinthian leather” had been made up by […]

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Tags: Advertising · Cars

Detroit: Re-hire the Stripped Car

January 7th, 2009 · 3 Comments

Sometimes you bury pride and sell on price Remember Ed Rooney, in Ferris Bueller’s Day Off? He drove a government issue K-car. During the 1980s, the Plymouth K-car was what the government bought when it needed something basic. If you were lucky, it had a $79 AM radio. We heard a recent car ad; it […]

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Tags: Advertising · Cars