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Did You Like 7Up’s Like Soda?

July 30th, 2011 · 6 Comments

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There are so many great old soda brands that are no longer around. One of the more clever, graphic wise, is Like, which was a diet version of 7Up. Here, a bottle in the Morattico Waterfront Museum in Morattico, Virginia. The museum is the old Morattico Country Store, which also now includes exhibits of life […]

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Tags: Beverage

Mexican Coke, Yes or No

April 17th, 2011 · 3 Comments

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Does the real sugar Coke taste better than your local bottler’s version ?

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Tags: Beverage

Q&A: Toniq for Vintage and Classic Brands With Cheryl Swanson

April 6th, 2011 · 1 Comment

NEW YORK– The trend of vintage and classic brands continues unabated; consumers seem to have a large appetite for older, vintage brand names and classic brand images such as Throwback Pepsi, seen at right. We talked about the trend with Cheryl Swanson, Principal of the Manhattan-based branding firm Toniq LLC. Swanson has worked to revive […]

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Tags: Commentary

Merry Christmas From Coca-Cola

December 24th, 2010 · No Comments

Here, the famous song with Hillside Singers in a late 1970s commercial for Coca-Cola. Below is the original. And below is Lorri Hafer, who was the original lead, along with the Shaw Brothers, who performed the music. Interestingly, introducing the video is Herb Oscar Anderson, WABC morning man and father of Dynasty’s favorite suffering son-in […]

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Tags: Advertising

CSPI: U.K. Has Better Fanta, Starburst and Skittles

July 25th, 2010 · 2 Comments

Frankly, we are usually on the side of the junk food purveyors. It is the excess that makes it wrong, not the idea. Like alcohol (and many other things), it is when there is too much, there there is trouble. But we saw a press release a few weeks ago from  the Center for Science […]

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Tags: Candy · News

Mello Yello Goes Back to Irvington, Virginia, 1979

June 8th, 2010 · 4 Comments

Part of the reason I love brands is because I studied them at the Irvington Country Store. When I was 15, in 1979, my father bought a country store in Irvington, Virginia on the Northern Neck. It was a cool country store, and he did the right things with it, including bringing in deli sandwiches […]

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Tags: News · Regional Brands · Retail

Andy Warhol and Brands

January 6th, 2010 · No Comments

The sale last fall of an Andy Warhol silkscreen for a record $43 million got us thinking. What are the values of many of the brands that Andy Warhol painted, and could we find a case of brand that he painted that was valued less than the actual sale price for an individual painting. Are […]

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Tags: Grocery

Views on Licensing from Pete Canalichio

December 20th, 2009 · No Comments

ATLANTA – We caught with licensing expert Pete Canalichio to answer a few email questions about the current licensing climate. BrandlandUSA: What opportunities are companies missing in the licensing of brands? Canalichio: The biggest opportunity in my opinion is that there are so many companies out there with great products or services that don’t even […]

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Tags: Licensing

Coca-Cola Bottle to be Replaced; America’s Ise Shrine?

June 20th, 2009 · No Comments

ATLANTA – The Coke bottle will go. After 12 years, more than 1,000 home run celebrations and countless family ballpark memories, the 42-foot-tall Coca-Cola Contour bottle standing high above left field will be retired from Coca-Cola Sky Field at Turner Field on July 2. A new one will replace it, but the old one will […]

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Tags: Advertising · Deathwatch

Branding Lesson’s from Gloucester’s W.J. Stokes Road House

March 11th, 2009 · No Comments

GLOUCESTER – Anyone who has driven Gloucester’s Route 17 knows the W.J. Stokes Tavern. While much of the county has been suburbanized, the building remains as a time-piece, in good repair. Last time I drove through, I snapped a photo of it, thought I don’t know if the W.J. Stokes Tavern is still open. Any […]

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Tags: Commentary · Regional Brands