BrandlandUSA

The sale last fall of an Andy Warhol silkscreen for a record $43 million got us thinking. What are the values of many of the brands that Andy Warhol painted, and could we find a case of brand that he painted that was valued less than the actual sale price for an individual painting. Are […]

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ATLANTA - We caught with licensing expert Pete Canalichio to answer a few email questions about the current licensing climate.
BrandlandUSA: What opportunities are companies missing in the licensing of brands?
Canalichio: The biggest opportunity in my opinion is that there are so many companies out there with great products or services that don’t even have a […]

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ATLANTA - The Coke bottle will go.
After 12 years, more than 1,000 home run celebrations and countless family ballpark memories, the 42-foot-tall Coca-Cola Contour bottle standing high above left field will be retired from […]

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GLOUCESTER - Anyone who has driven Gloucester’s Route 17 knows the W.J. Stokes Tavern. While much of the county has been suburbanized, the building remains as a time-piece, in good repair. Last time I drove through, I snapped a photo of it, thought I don’t know if the W.J. Stokes Tavern is still open. Any […]

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Yes, its the time for Super Bowl ads. A quick list of some of the planned commercials that are to run during the game:

Pittsburgh Steeler Troy Polamalu takes on the starring role in “Mean Troy,” a new Coke Zero ad that puts an unexpected twist on the iconic Coca-Cola “Mean Joe Greene” commercial. It will […]

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Top 10 Xmas Brand Traditions
NORTH POLE - Candy companies have TOTALLY figured it out, as have TV networks and music producers.
Long ago, the networks figured out that if you have a good Christmas special, you can run it each year; the more times people see it, the more they want to see it. Thus Charlie […]

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It is always a good idea to remember the lessons of brand-killing mistakes. While most know the case of New Coke, there are other products that have returned because of consumer pressure.
One of our favorite fan sites relating to a bad decision is Bovril. In 2004, Unilever removed beef from the product and made it […]

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