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Super Bowl XLIII Advertising Preview

January 30th, 2009 · No Comments

Yes, its the time for Super Bowl ads. A quick list of some of the planned commercials that are to run during the game: Pittsburgh Steeler Troy Polamalu takes on the starring role in “Mean Troy,” a new Coke Zero ad that puts an unexpected twist on the iconic Coca-Cola “Mean Joe Greene” commercial. It […]

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Tags: News

X-mas Trinkets Mean 4-ever Advertising

December 17th, 2008 · 1 Comment

Top 10 Xmas Brand Traditions NORTH POLE – Candy companies have TOTALLY figured it out, as have TV networks and music producers. Long ago, the networks figured out that if you have a good Christmas special, you can run it each year; the more times people see it, the more they want to see it. […]

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Tags: Advertising · Commentary · Licensing

A Record of this Sorry Tale, Anyhue

February 6th, 2008 · 1 Comment

It is always a good idea to remember the lessons of brand-killing mistakes. While most know the case of New Coke, there are other products that have returned because of consumer pressure. One of our favorite fan sites relating to a bad decision is Bovril. In 2004, Unilever removed beef from the product and made […]

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Tags: Zombie