BrandlandUSA

BrandlandUSA: America's authority on legacy brands. News on classic brands and advertising.

BrandlandUSA header image 4

The Sears-Might-Die-Hard Auto Center

February 17th, 2017 · 2 Comments

SAN ANTONIO – Sears has opened a new spin-off concept, the Die Hard Auto Center. Of course, Die Hard is a strong Sears brand, and this news is just coming off Sears’ sale of Craftsman for an astounding $775 million to Black & Decker. Currently, Sears Holdings is on track to do a Pan Am. […]

[Read more →]

Tags: News

Kmart Tries Again With Blue Light

January 16th, 2016 · 3 Comments

HOFFMAN ESTATES, Ill. – Kmart, a unit of Sears Holdings, has struggled for the last two decades. In the last two years, management has tried to give the brand focus, all the while suffering from old stores and less viable locations. This month, more bad news came as more store closings are announced and Christmas […]

[Read more →]

Tags: News · Retail

Ace Hardware the Place for Sears Craftsman

March 10th, 2010 · 1 Comment

DESTIN – One of the newest plans at Sears (besides closing Sears and Kmart stores and licensing the DieHard brand) is to sell Craftsman tools at Ace Hardware stores. (Look here for report by Sandra Jones.) The pilot program involves 100 stores.  It immediately appears a winner for Ace as it gives them a line […]

[Read more →]

Tags: Department Stores

Companies Truckin’ in a “Deadhead” Economy

February 25th, 2010 · No Comments

No, I’m not talking about the late Jerry Garcia. I’m talking mums. Potted mums. I have been thinking about a pot of red mums that sit by the walkway into my house. Different things happen to mums in different economies. When things are booming and we all have cash, we tend to get some new […]

[Read more →]

Tags: Commentary

How Sears Does Social Media

February 18th, 2010 · No Comments

HOFFMAN ESTATES – As the most iconic and historic retailer in the U.S. and owner of some of America’s greatest brands, Sears, Roebuck & Co. made a major jump into social media with the launch of MySears.com last spring. It now has 1.9 million monthly unique visits; (the Sears.com site has about 19 million). Thin-skinned […]

[Read more →]

Tags: Department Stores · Retail

History of Dritz, a Great Sewing Brand

August 29th, 2009 · 1 Comment

At home, in a sewing kit, I noticed a handy little brand many have forgotten is still around. Dritz. It’s part of the great pantheon of sewing brands, some over a century old. Brands like Singer, The McCall Pattern Company, Coats & Clark and Talon Zipper. And of course there is Sears Kenmore; read about […]

[Read more →]

Tags: Brand History

Note to Sears: Nobody Needs More Stuff

August 20th, 2009 · No Comments

HOFFMAN ESTATES, Illinois – Sears Holdings (SHLD) announces earnings today; turns out their second-quarter loss is $94 million, or 79 cents a share, with revenue falling to $10.55 billion from $11.76 billion. I could have guessed it going into their Westfield Sarasota Square store. On our visit, the clerks were friendly. The store maintenance and […]

[Read more →]

Tags: Retail

Interview: Singer Songwriter Jake Holmes, America’s Most Memorable Jingle Writer

August 15th, 2009 · 2 Comments

NEW YORK – Jake Holmes perhaps has had as much influence on American music as any other singer songwriter, but unless you are a devotee of early 1970s rock or advertising, you probably don’t know his name. But you certainly know his music, which includes Amtrak’s “America’s Getting Into Training”, Pan Am’s “We Fly the […]

[Read more →]

Tags: Advertising

Sears Holdings Shoots a Powerful Cannon

June 12th, 2009 · 1 Comment

CHICAGO – The recent addition of the storied Cannon brand to Sears, Roebuck (NYSE: SHLD) is further evidence that the chain has a smart brand strategy. Cannon is now appearing in revamped home decorating sections in Sears, and they are making full use of the power of the brand to make Sears unique. Sears is […]

[Read more →]

Tags: News

You Can Still Come To Western Auto

February 15th, 2009 · 34 Comments

GRAFTON – On Route 17 in York County, Virginia remains one of the great remaining Western Auto stores. Don’t you just love the flags on the front? Six of them! The chain was a national giant in auto parts and appliances. The chain opened in 1909 in Kansas City, Missouri as a mail order company. […]

[Read more →]

Tags: Cars · Deathwatch · Retail