Idea: Local Brands as Economic Development Facades
PALMETTO – Across the U.S., there is no shortage of run-down small and medium-sized towns that used to be far more prominent than they once were. Through most... Read more.
Bon Ami’s Changeless Brand Strategy
KANSAS CITY, MISSOURI – Large consumer products companies like Proctor & Gamble and Colgate Palmolive have sometimes complicated the sale of household... Read more.
Readers Search for the Old Remedy Antiphlogistine
Some have asked BrandlandUSA to help them find the poultice Antiphlogistine. Hard to spell, and even harder to find. It was apparently one of those genius products... Read more.
The Bendix Brand: Air Races, Missiles, Brakes and Televisions
Bendix is one of the great technology and defense brands of the 20th century, though most adults will also remember it for the attention the company during the merger... Read more.
Chuckles Candy Still a Pectin-Packed Package
CHICAGO – Chuckles is a simple pectin-based jelly candy with sugar coating, sold in candy bar form. Echoing old Turkish jelly candies, it was an innovation... Read more.
Decca and Bush Brands Get Royal Spin With Diamond Jubilee
LONDON – The recent Diamond Jubilee has given the venerable recording brand Decca a figurative Royal Warrant through the Andrew Lloyd Webber single “Sing”... Read more.
Hamburglar Locked Up, Grimace and His McPosse AWOL in McDonaldland
OAK BROOK, IL – Ask a group of kids who the Hamburglar is, and they don’t know. Could it be that the Hamburglar was the victim of multiple mandatory... Read more.
Five Marks of My-T-Fine Consistent Brands
CHICAGO – There are some companies that not only own brands that are classics, but are also classic companies in themselves. Companies like Chelsea Milling... Read more.
Richfood Going Bye Bye
RICHMOND – The much beloved Richfood store brand is disappearing. Richfood was, for most of the 20th century, the dominant grocery name in Virginia; its dairy... Read more.
Vera Brand Rebirth Moves into Housewares
The Vera brand is continuing its revival, with a new licensing deal. MORE HERE... Read more.