BROOKLYN, N.Y. – Cubocx, a full service creative agency specializing in branding, advertising, and product design, added André Matarazzo as partner and executive creative director. For more than 20 years Matarazzo has worked across a multitude of market segments and four continents. He’s held long-term leadership positions at some ofMORE HERE
PARIS – The Accor luxury brand Fairmont Hotels & Resorts has debuted a brand campaign entitled “Experience the Grandest of” Seasons, Feelings, etc. The campaign “pays tribute to the tangible echoes of the luxury brand’s historic origins while also imparting a refreshed vision and stirring images of adventures yet to come.”MORE HERE
MINNEAPOLIS, Aug. 6, 2021 — The agency Carmichael Lynch announced it has been named the strategy and creative lead for H&R Block (NYSE: HRB). The agency will be responsible for the brand’s strategy, creative and social media. Sister agency Carmichael Lynch Relate will handle public relations. “Carmichael Lynch has a historyMORE HERE
LONDON – TBWA London has tapped Larissa Vince as the agency’s new CEO. CEO Sara Tate will leave the agency at the end of the summer to become a consultant and leadership coach. Vince worked for nine years at Saatchi & Saatchi, latterly as Managing Director where she was responsibleMORE HERE
rankly, there is alot of good inside Kellogg’s Pop-Tart Pastries, but the real good was the man inside, Milton the Toaster. Milton was a friend. A buddy. A bit sassy. And he always delivered the goods, two to a pack. Not too hot, mind you. Or it might burn. Pop-TartsMORE HERE
I grew up Coca-Cola. My dorm master at Woodberry Forest School, Mr. Richard Glover, was Pepsi. He served Pepsi on Turner Hall, had Pepsi stock, and he loved Pepsi. In our many discussions of the relative merits of the brand that went on for seeming hours as I drank PepsiMORE HERE
NEW YORK – In an ever saturated market, with companies jostling to differentiate, the appeal to associate brand with ‘heritage’ continues to increase. Virtues of timeless legacy, quality & tradition become lighthouses of authenticity in ever volatile, albeit, undifferentiated waters. That said, when companies artificially manufacture such authenticity, do consumersMORE HERE
The logo uses the school’s green and gold colors, so it appears to fit with the current look quite well. Even better, it will probably sell well at the gift shop. MORE HERE
Edwin Heathcote, writing in the Jan. 15, 2011 Financial Times on old British eateries, said: The more everything becomes the same, the more ubiquitous branding begins to grate, the more everything looks like it belongs in a mall – the more Britian’s few surviving “caffs” represent a refuge.’ Heathcote wasMORE HERE
Here, the famous song with Hillside Singers in a late 1970s commercial for Coca-Cola. Below is the original. And below is Lorri Hafer, who was the original lead, along with the Shaw Brothers, who performed the music. Interestingly, introducing the video is Herb Oscar Anderson, WABC morning man and fatherMORE HERE