Bob Seelert, the author of Start with the Answer: And Other Wisdom for Aspiring Leaders gives some advice to BrandlandUSA readers with an excerpt from his new book. We are glad to reprint it, as there is some good stuff there and  they were gracious enough to let us haveMORE HERE

Great ads have one thing in common. They sell things. Things like products, services, ideas or lifestyles. If they don’t do this directly, they are memorable enough to influence a consumer at the time he or she makes a purchase.Bad ads are brand poison. If you go public with aMORE HERE

What makes us believe in brands, true brands, is that they are expressions of a dream made real. When a good one is lost, or screwed up, it’s sad, not because we care about the brand itself, but instead we care about the human component that made it happen. It’sMORE HERE

Everyone seems to be using Twitter to help build their brands. And while it is no substitute for a major ad campaign, it costs nothing, except for staff time. Think of it as your own little wire service or ticker tape. Below, an excerpt from the new book Twitter PowerMORE HERE

LAKE BUENA VISTA – The new media landscape is a “vacuum that represents enormous opportunity.” So says Michael Mendenhall, senior vice president and chief marketing officer of Hewlett-Packard Company (NYSE: HPQ). Mendenhall, speaking Monday, Feb. 23 at the Interactive Advertising Bureau’s Annual Meeting entitled Ecosystem 2.0: Brands Battle Back, saidMORE HERE

NEW YORK – We happened upon Manhattan music industry exec Jon Vanhala‘s new blog entitled Who Can Dance to That. It’s about music, technology, trends and whatever else he finds amusing. The “Who Can Dance” comes from his music days, when that was the ultimate question at one of hisMORE HERE

Why can’t eBay see the obvious? On a radio interview a few weeks ago I heard Sherwood Schwartz, executive producer of Gilligan’s Island, say that he felt that it was entirely rational that the Professor, genius that he was, could never figure a way off the island, when all heMORE HERE