A refresh for a historic brand can now be as simple “merch” hoodies and tees trying some new co-promotions with a fellow brand. Such is the case with a co-promotion of Canada Dry, the soft drink, with the Canadian retailer Roots. They have launched what is sometimes now called aMORE HERE
Bulova, among the earliest U.S. wristwatch makers, still has a presence at U.S. department stores. Unfortunately, it is no longer a U.S. brand as Citizen Watch Co. Ltd., a Japanese watchmaker, acquired the company in 2008. The brand is one of the surviving American watch brands, which included a pantheonMORE HERE
INDEPENDENCE, Ore. – Not too many years ago, clovers were seen as lucky. American yards, mowed by actual fathers, left them be. Children could then lie on the ground, and search for clovers with four leaves. These happily deformed prizes were then placed in books as tokens of luck. ThroughMORE HERE
NEW YORK – The a group at the Ad Council released a study today that will help the organization create future campaigns against drug use. The Ad Council Research Institute released findings from a study on reaching and supporting individuals who are open to treatment for substance use. The studyMORE HERE
PHOENIX – Some new titles in the field of intellectual property law:MORE HERE
BURBANK – A new exhibition on the history of Warner Bros. has debuted to celebrate the centennial of the Warner brand. The exhibition features Warner Bros.’s “impact on storytelling” from Casablanca to The Wizarding World of Harry Potter. The tour is not only about movies; one of the more popularMORE HERE
NEW YORK – The law firm Crowell & Moring has published Retail in the Metaverse and Beyond, a “collection of insights for corporate counsel and executives in the retail industry.” The compendium of the firm’s writings explores legal challenges that retailers face as they move deeper into virtual and augmentedMORE HERE
HONOLULU – The business model for most airlines in the last four decades has been to degrade service, commoditize branding and strip down service to the essentials. Hawaiian Airlines is taking the opposite approach with its new Boeing 787-9 Dreamliners. It worked with the design agency Teague to introduce aMORE HERE
LONDON – The Wilbur Smith Estate and Leopard Rock Studios has hired ACF Investment Bank to handle the sale process of the intellectual property of the late South African author Wilbur Smith (1933-2021). Smith, born in Northern Rhodesia (now Zambia), wrote about colonial Africa, and lived most of his lifeMORE HERE
New hires in the intellectual property legal field: The Silicon Valley law firm Dechert LLP announced that attorney Nisha Patel Gupta has returned to the firm as an intellectual property partner based in Silicon Valley. The addition of Ms. Gupta strengthens the firm’s intellectual property capabilities in California and internationally.MORE HERE