SAVANNAH – Entries are out in the Savannah College of Art & Design’s Phoenix Project. (See a full list of entries here.) At right, one of two concepts for A&P, The Great Atlantic & Pacific Tea Company (NYSE: GAP). A&P is about to experience its 150th Anniversary, but it hasMORE HERE
SAVANNAH – Entries are just out in the Savannah College of Art & Design’s Phoenix Project, an yearly contest of Prof. Sean Trapani, a specialist in branding and copywriting. The idea? Take an old brand and reinvent it for today. A full gallery of all the entries is at PhoenixMORE HERE
LONDON – The UK seems to have been a holdout in the brand-washing category, namely dumping old brands in favor of invented ones. But this is no longer the case. We heard about the news that the Abbey, Alliance & Leicester and Bradford & Bingley brands are to be scrappedMORE HERE
See history of Swanson TV Dinners. Look at it on our main site, BrandlandUSA.comMORE HERE
General Motors thinks it has killed off the Pontiac. And what a brilliant move that is. Let’s see, you need to sell MORE cars cause your company is broke, and you cut out yet one more product line? And then cut out even more dealers? Thankfully, though, the brand willMORE HERE
We thought this was a very good book idea about the history of Bell Labs, and glad Dr. Narain Gehani wrote it: Bell Labs: Life in the Crown Jewel, chronicles Narain Gehani’s twenty three years at Bell Laboratories. It is a welcome and needed addition to telephone history. Gehani startedMORE HERE
ARLINGTON – When do the Energizer Bunny, Hershey’s Kisses, McGruff, Mr. Jelly Belly, the Pillsbury Doughboy and Sprout get together? If your answer is that new, terribly clever MasterCard commercial, you are only partly right. They also get together at the Trademark Expo set for this weekend in Virginia justMORE HERE
SAVANNAH – Students from the Savannah College of Art and Design are embarking on their end-of-year Phoenix Project. The Project has them taking older or dead brands and coming up with new marketing messages. The project is an effort of the class of Prof. Sean Trapani, Professor Sean Trapani, aMORE HERE
Here are our Top 19 stories so far this year. More people are concerned with the ugliness of the new Kraft logo than anything else: Don’t Like the New Kraft Logo. Bring Back General Foods Bring back Morton Honey Buns BrandlandUSA’s 100 Brands to Bring Back Guide to Retro StyleMORE HERE
We know that CAFE fuel standards are the culprit in killing off bigger cars in the U.S., but its manufacturers who are responsible for killing off the word STATION WAGON in their marketing. And so, brands like Volvo and Volkswagen now own the upper middle class consumer. We found aMORE HERE