“Buy only the best pencils. The others are a snare, a delusion and utterly useless.” -Eberhard Faber II The book Quintessence, published in 1983, profiled a series of American products that were perfect, and could not be improved. One of those brands, along with Coca-Cola, Slinky, Oreo and the CartierMORE HERE
The United States once had dozens of pencil manufacturers. Among the better known was the Union Pencil Company Inc. of New York, also a maker of erasers. The Union pencils, first an independent company, became a sister pencil product brand and sub brand of Eberhard Faber of Brooklyn. The UnionMORE HERE
A few items seen in the grocery aisles of brands from grocery and retail stores, including Green Giant, Mondelez Nabisco, The Silver Palate and Braswell’s: The Green Giant, seen above, has gone to the produce aisle with Green Giant Fresh. The product is a package of seasoned potatoes that youMORE HERE
PORTLAND – Maine College of Art today announced that it will be called Maine College of Art & Design, with initials and wordmark MECA&D. The College also unveiled a new strategic plan entitled Maine College of Art & Design Strategic Plan: Envisioning Our Future 2027. “At one point we allMORE HERE
GENEVA – There are new executive leadership hires at the international hairstyling firm Wella Company. These hires include: Virginie Costa joins Wella Company as Global Chief Financial Officer. She was Chief Financial and Operations Officer for Burberry Americas and CFO and COO of Hermes in France and Americas. Most recently, CostaMORE HERE
CLEVELAND – What was formerly the North American Coal Corporation has a new logo and name, NACCO Natural Resources. The new look all has its business units, each with separate logos, all under the headline of Bringing Natural Resources to Life. The company dates from 1913, when entrepreneur Frank E.MORE HERE
NAPERVILLE, Ill. – C.H. Hanson, a supplier of tools to the construction industry, has revived the El Marko permanent marker brand. C.H. Hanson, founded in 1866 as a stencil maker, sells tools to the construction and manufacturing industries, from brands like Superior Tool and Palmgren to its own lines ofMORE HERE
McLean, Va. – Mars and their Uncle Ben’s brand had a challenge early last summer. As riots took over American cities, the Uncle Ben’s name for their rice product was a problem. The image had not been a giant marketing problem before. The image of Uncle Ben was actually aMORE HERE
The year 1959 was the 100th anniversary of A&P, the Great Atlantic & Pacific Tea Company. Eisenhower was president. America was atop the world, as was A&P, which at that time was the largest grocery chain in the world. The company, never looking back except to evoke its own greatness,MORE HERE
HOT SPRINGS, Ark. – America has many versions of Perrier. One such brand, a brand also particularly connected to green bottles, is Mountain Valley Spring Water, continuously bottled since 1871 in Arkansas. This year, the brand celebrates its 150th Anniversary, with contests and travel awards. The founding date means thatMORE HERE