PLANO, Texas – 7Up has a taken an all of the above to the use of its logo on new packages. The brand is using an array of previous 7Up logos on their packaging, beginning with their earliest formats, a square with the 7up in the middle. The program isMORE HERE
NEW YORK – Old, proven ideas work, and often allow for more interesting solutions than the supposedly high-tech future we were promised with such creepiness as autonomous package delivery, and pilot-less airplanes. Example? New seaplane air service from Boston to Manhattan from Tailwind Air using the Cessna Grand Caravan EX.MORE HERE
NEW YORK – The Topps Company will team up with the nostalgic action figure company, Mego Figures, Topps.com will feature exclusive action figures of some of the licensed characters from Warner Bros, DC, MGM and Fox sold by Mego. The action figures, available exclusively on Topps.com, will include additional newMORE HERE
Some licensing news from the press services from across the branding world including University of North Carolina, Cummins and Sotheby’s: DAS Companies Inc. of Palmyra, Pa. will license the Cummins Inc. brand in retail locations across the U.S. DAS sells an extensive portfolio of more than 12,000 products to retailersMORE HERE
DANBURY, Conn. – The inspirational magazine Guideposts, since 1945 a wholesome, positive staple on American coffee tables and doctor office waiting rooms, has a new logo and look, with a stylized G. To go with this new look, the August/September edition offers an multimedia operation to go with a printMORE HERE
LOUISVILLE, Ky. — The Stitzel-Weller Distillery will open a Garden & Gun Club themed cocktail bar. The magazine-inspired bar is located on the second floor of the Stitzel-Weller Distillery, and offers food and drink along the Kentucky Bourbon Trail. “There is no better place for this club – with its distinctivelyMORE HERE
ST. LOUIS – The Netflix drama Outer Banks has cleverly reintroduced the teen mystery format to a new audience. The show, which has started a second season, also has introduced a real Southern aesthetic to television. Peppered are mentions of brands, from Grady White boats to the Save A LotMORE HERE
BRADENTON – The news that PepsiCo, Inc. (NASDAQ: PEP) would sell Tropicana to the European private equity group PAI Partners for $3.3 billion should be a wake up call for Florida orange juice. PepsiCo said that the company would sell Tropicana, Naked and other select juice brands in North AmericaMORE HERE
Today, the sporting shoe industry is dominated by shoe companies that just make shoes. Shoes for boating, running, cross training, golf, football and the like are all in the domain of sportswear brands. But during the early 20th century, a key element to sporty shoes was the rubber that wasMORE HERE
A BrandlandUSA reader asked about the history of America’s Number One Heel. The heel brand was O’Sullivan; it was the invention of Humphrey O’Sullivan, of Lowell, Mass., in 1896. O’Sullivan attached pieces of rubber to his shoes to ease leg fatigue. From then on, consumers have sought tech solutions toMORE HERE