MINNEAPOLIS, Aug. 6, 2021 — The agency Carmichael Lynch announced it has been named the strategy and creative lead for H&R Block (NYSE: HRB). The agency will be responsible for the brand’s strategy, creative and social media. Sister agency Carmichael Lynch Relate will handle public relations. “Carmichael Lynch has a historyMORE HERE
VERONA, Penn. – A good summer drink for kids has water, color, sugar and some sort of taste. Make it cheap, and slightly clever, and you have the perennial bestselling summer treat, the Little Hug Fruit Barrel. The Little Hug debuted in 1974, when Watergate was the issue, and overtlyMORE HERE
COLUMBUS – Designer Brands Inc. (NYSE: DBI) a retailer and designer of footwear and accessories, announced that DSW will be the exclusive distributor for the Hush Puppies brand in North America, beginning in 2022. DSW’s partner is the Rockford, Michigan based Wolverine Worldwide (NYSE: WWW). The brand, founded in 1958MORE HERE
WINSTON SALEM, N.C.-– Athletic wear makers Champion and Muhammad Ali Enterprises have released a second, limited-edition collection of Muhammad Ali garb. The collections new designs are fabricated to evoke the ethos of the sports legend during his gold medal win during the 1960 Games in Rome as an 18-year-old. Champion,MORE HERE
PLANO, Texas – 7Up has a taken an all of the above to the use of its logo on new packages. The brand is using an array of previous 7Up logos on their packaging, beginning with their earliest formats, a square with the 7up in the middle. The program isMORE HERE
NEW YORK – Old, proven ideas work, and often allow for more interesting solutions than the supposedly high-tech future we were promised with such creepiness as autonomous package delivery, and pilot-less airplanes. Example? New seaplane air service from Boston to Manhattan from Tailwind Air using the Cessna Grand Caravan EX.MORE HERE
NEW YORK – The Topps Company will team up with the nostalgic action figure company, Mego Figures, Topps.com will feature exclusive action figures of some of the licensed characters from Warner Bros, DC, MGM and Fox sold by Mego. The action figures, available exclusively on Topps.com, will include additional newMORE HERE
Some licensing news from the press services from across the branding world including University of North Carolina, Cummins and Sotheby’s: DAS Companies Inc. of Palmyra, Pa. will license the Cummins Inc. brand in retail locations across the U.S. DAS sells an extensive portfolio of more than 12,000 products to retailersMORE HERE
DANBURY, Conn. – The inspirational magazine Guideposts, since 1945 a wholesome, positive staple on American coffee tables and doctor office waiting rooms, has a new logo and look, with a stylized G. To go with this new look, the August/September edition offers an multimedia operation to go with a printMORE HERE
LOUISVILLE, Ky. — The Stitzel-Weller Distillery will open a Garden & Gun Club themed cocktail bar. The magazine-inspired bar is located on the second floor of the Stitzel-Weller Distillery, and offers food and drink along the Kentucky Bourbon Trail. “There is no better place for this club – with its distinctivelyMORE HERE