That Arby’s CEO Paul Brown has joined the board of JCPenney. That raises the question. After JCPenney brought back appliances, why not bring reintroduce food? Part of the old joy of going to department stores was the element of surprise, and options for repeat visits. One way to do that is aMORE HERE
Uniforms are the original way to rebrand an institution. From Roman soldiers to Olympic athletes, clothes make the man. And the woman. And the institution. Alitalia figured this out in a stylish rebranding. Late this spring, the national airline of Italy unveiled a new branding campaign with its central identity createdMORE HERE
The closure of many Kmart stores, and the potential for the shutting down of the entire chain, reminded me of F. W. Woolworth, better known as Woolworth’s. At the time of their closure in 1997, they had many long-term leases and at well below market rates. For thus reason alone,MORE HERE
There are a large number of helpful websites that detail retail history. While Wall Street has finally understood the dangers lurking in American retail, these websites have been detailing what has been happening, some of them for the last decade. Many of them also have ideas and answers and solutions, shouldMORE HERE
As American companies have abandoned their legacy and sold out or turned into ever larger monopolies, new companies, often non U.S., have reaped the great rewards. One such story is Rockwell, which was one of the stellar brands of the United States space program, and best known and most trusted industrialMORE HERE
TALLAHASSEE – A reproduction Trans Am, signed by Burt Reynolds, has been a hit on social media and in car shows this spring. The $115,000 car, a specialty item modified from a new Chevrolet Camaro, is a modern interpretation of the car that gained fame in the hilarious Jackie Gleason, SallyMORE HERE
Many believe that a brand is all about contriving some image for a commodity, and once you do that, to a particular degree of coolness or hipness or edginess, you have a brand. That is wrong. Instead, what is important is good taste, authenticity and eternal values. Seeing today’s newsMORE HERE
In the 1970s and 1980s, the little rounded atomizers of Neo-Synephrine were ubiquitous in medicine cabinets, a bulbous white bottle with a colored top, in either blue or green. Perhaps this is just a false memory, though it really does not matter, that my first grade teacher, tended to haveMORE HERE
Sometimes, the best things are not necessarily the most expensive, or easy to find. Such is the case of the Bic Round Stick Grip, a pen that may be one of the best pens ever. Of course, Marcel Bich & Edouard Buffard’s original great pen is the 1950 vintage Cristal,MORE HERE
Texaco would do well to craft a strong separate identity from Chevron. For years, Texaco had separate brands like Havoline oil and Marfak lubrication, and a connection to the wealthy through its support of the Metropolitan Opera.
MORE HERE