Family run companies that are moving into a third or fourth generation have a unique angle that they can exploit in social media marketing. We happened upon this great video of Cindi Bigelow, the head of Bigelow Tea. Bigelow, through its Constant Comment brand, really re-invented the idea of socialiteMORE HERE
ALEXANDRIA, Va. – Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office David Kappos and Alexandria Mayor Bill Euille will preside at the opening ceremony of a new exhibit at the National Inventors Hall of Fame and Museum on Tuesday, June 8,MORE HERE
The news that BP stations are suffering under a growing boycott threat is natural and understandable. Consumers are frustrated with the federal government and Obama’s response. They will have to wait until November to vote. So a boycott threat is really the only thing they can do. Better than throwingMORE HERE
SARASOTA – BP is the joke at our local comedy club. The joke won’t work in print, but the line involved something about bombs and how the BP owner was wishing he had purchased some other filling station brand like Racetrack. The beaches are still pristine here in this partMORE HERE
TORRANCE, Calif. – The 19th century Japanese pharma company Hisamitsu Pharmaceutical, a manufacturer of external pain relieving drugs, announced the release of two products for the American market, Salonpas Pain Relief Patch and Salonpas Arthritis Pain. Hisamitsu, founded in 1847, introduced the original SALONPAS patch in 1934 and their productsMORE HERE
GARDENA, Calif. – Barco Uniforms, one of the nation’s oldest and best-known nursing and uniform brands, has introduced a new set of products using new fabric technology called arcTechnology. “Barco Uniforms has been grounded in the belief that things can always be better,” said Kyle Weiner, executive vice president andMORE HERE
BATTLE CREEK – Mother’s cookies are available in stores throughout the greater Kansas City area, a key market for one of the brand’s first expansions outside of the Western United States in 96 years. “Bringing the Mother’s cookies brand to Kansas City is one of our first brand expansions outsideMORE HERE
St. LOUIS – An enduring bug killing name is Enoz, known for fly swatters and moth balls. Founded in 1946, the products are still made in the United States. To many Americans, the smell of Enoz is the smell of winter’s end and winter’s arrival, when woolens come out ofMORE HERE
Items in the news: Are Heckle and Jeckle back? The old crows sure are, with a Facebook page. Old Paul Terry of Terry Toons would be so happy. Now, lets not just do licensing of these old birds, but resuscitate the company Terry Toons. Please read Donald Kay Riker’s storyMORE HERE
At one time, Pabst Blue Ribbon was a great brand. Through bad marketing (or no marketing), it declined. Then, some college kids found out that it tasted just as good as Bud. And they renamed it PBR and it became hip again. Of course it was a bit more complicated thanMORE HERE