The Australian bank Westpac is apparently considering to use a predecessor bank name as a separate online brand to help lure deposits. Reviving a brand online is one that is gaining increasing currency in an Internet age. Even retailers are doing it, the best example being the British version ofMORE HERE
St. Charles brand kitchens were once the standard for the sharp, smart kitchen. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
Jack Purcells are one sharp looking shoe, and they make us remember the era of the rubber company sneaker. Jack Purcell was a Canadian badminton player; I always supposed that the scalloped toes of the shoes somehow allowed him to lunge into the bird better. Fascinating to me was thatMORE HERE
One of the oldest extant American tobacco brands is Dill’s. J.G. Dill was once a great Virginia tobacco company, known worldwide for its Dill’s Best pipe tobacco. While as far as we know the tobacco brand Dill’s does not survive, Dill’s Premium Pipe Cleaners, known by their yellow and redMORE HERE
ARLINGTON – All statutory changes enacted through November 1, 2009 that affect U.S. intellectual property law are covered in the 2010 Edition of Patent, Trademark and Copyright Laws. In the 2010 Edition, patent practitioners will get coverage of: All recent changes that relate to the Fiscal Year 2010 appropriations forMORE HERE
The sale last fall of an Andy Warhol silkscreen for a record $43 million reminded of the power of brands in his art. What are the values of many of the brands that Andy Warhol painted, and could we find a case of brand that he painted that was valuedMORE HERE
BrandlandUSA reader, Bill O’Neill of the St. Louis firm of Senniger Powers LLP, alerted us to this image from a 1930’s Cat’s Paw package. It was the image that was filed with the USPTO when the trademark was renewed in 2006. Shoes are much better (and less slippery) when theyMORE HERE
It’s back 40 years for Pepsi (NYSE: PEP), which is again offering an old-style Pepsi. At right, a stack of Pepsi cartons at the Publix at Bay in Sarasota. It’s a trick right out of the Old Coke playbook, and it has fans happy. Richmond writer Mariane Matera says onMORE HERE
LONDON – There are few trademarks more remembered than London’s Routemaster buses, and their recent revitalization is proof that moving vehicle programs can become historic landmarks in and of themselves. (At right, a beautiful American family enjoying the upstairs in 2004). The Routemaster dates from 1956, and since then itMORE HERE
For those who like old brands, having ones around the kitchen always satisfies, as they are reminders of when American companies made enduring products that were useful, practical and handsome. Such is the case with Tru-Edge, a brand of knife steel or sharpener. I have one; I think it cameMORE HERE