There are great brands related to lighters. Of course there is Zippo, which has done an aggressive and smart job of keeping an anachronistic brand alive at a time when folks don’t smoke as much as they used to. One other brand is Ronson, the flint and lighter fluid company,MORE HERE
ATLANTA – We caught up with licensing expert Pete Canalichio to answer a few email questions about the current licensing climate. BrandlandUSA: What opportunities are companies missing in the licensing of brands? Canalichio: The biggest opportunity in my opinion is that there are so many companies out there with greatMORE HERE
BrandlandUSA.com is the website that is amused by old brands.MORE HERE
There is a good chance that today’s brands won’t be tomorrow’s brands. This came up because at a recent family dinner, folks came up with a list of brands that are mostly forgotten, but were well-known in their time. Here is the list. Some are still around. Maltex was aMORE HERE
GLENVIEW, Ill. – A TV advertising favorite is going back to advertising, at least in one region in the U.S. To help remind consumers that Shake ‘N Bake is still around, this December Shake ‘N Bake is marketing to local consumers with ads in 17 Boston-area shopping malls. The adsMORE HERE
Each year when various Charlie Brown holiday specials arrive on ABC Family, I get a bit confused. Not only are they not on CBS, they are missing the “CBS Special” intro that dates from the Lou Dorfsman era. If you don’t know about the late Lou Dorfsman, he is aMORE HERE
A few assorted thoughts that need to get out scraps of paper: Combe has great brands. The news that the brands of Combe are for sale, the Journal reported, was tempered by the fact that apparently other companies just want Just for Men, and not other brands like Williams MugMORE HERE
NEW YORK – With the announcement that CBS will cancel As The World Turns, we wonder why this television classic is not finding a new life in the new media with its producer, Publicis’ TeleNext? Perhaps it might, as officials are searching for new venues, and appear not to beMORE HERE
Need to feel better when you travel? The name synonymous with seasickness was Mothersill’s, first registered as a trademark in 1926. Made by the Mothersill Remedy Company of Montreal and New York, it was first Mothersill’s Seasick Remedy. Somehow, the brand’s marketing did not translate to the jet era, andMORE HERE
NEW YORK A few weeks ago, Peggy Noonan wrote in her weekly Wall Street Journal column about the importance of seeing Bergdorf Goodman, and how it cheered her. We should definitely thank ourselves for making it through the year. And we should be thankful that Bergdorf’s is still there. (Above,MORE HERE