GLENVIEW, Ill. – A TV advertising favorite is going back to advertising, at least in one region in the U.S. To help remind consumers that Shake ‘N Bake is still around, this December Shake ‘N Bake is marketing to local consumers with ads in 17 Boston-area shopping malls. The adsMORE HERE
Each year when various Charlie Brown holiday specials arrive on ABC Family, I get a bit confused. Not only are they not on CBS, they are missing the “CBS Special” intro that dates from the Lou Dorfsman era. If you don’t know about the late Lou Dorfsman, he is aMORE HERE
A few assorted thoughts that need to get out scraps of paper: Combe has great brands. The news that the brands of Combe are for sale, the Journal reported, was tempered by the fact that apparently other companies just want Just for Men, and not other brands like Williams MugMORE HERE
NEW YORK – With the announcement that CBS will cancel As The World Turns, we wonder why this television classic is not finding a new life in the new media with its producer, Publicis’ TeleNext? Perhaps it might, as officials are searching for new venues, and appear not to beMORE HERE
Need to feel better when you travel? The name synonymous with seasickness was Mothersill’s, first registered as a trademark in 1926. Made by the Mothersill Remedy Company of Montreal and New York, it was first Mothersill’s Seasick Remedy. Somehow, the brand’s marketing did not translate to the jet era, andMORE HERE
NEW YORK A few weeks ago, Peggy Noonan wrote in her weekly Wall Street Journal column about the importance of seeing Bergdorf Goodman, and how it cheered her. We should definitely thank ourselves for making it through the year. And we should be thankful that Bergdorf’s is still there. (Above,MORE HERE
MINNEAPOLIS –It may not be the ideal way for a great brand to come back from the dead, but it works. Polaroid, founded in 1937 and one of the great 20th century brands, has been reinvented. The company went bankrupt in 2001, and exited the production of its instant filmMORE HERE
As far as we know it isn’t real (only a poster by the funky Charlottesville artist), but we sure would like some. He’s at the McGuffey Art Center in Charlottesville. That’s McGuffey Reader, McGuffey, another great old American brand. See www.russellrichards.comMORE HERE
ORRVILLE, Ohio – Peter is officially home again. In his last Christmas trip home during the Roaring Reagan year of 1986, Peter was dropped off in an old VW bug in a Norwegian sweater. When he got home to his nice mansion in the early morning, he went into theMORE HERE
The Squibb brand could have survived as a toothbrush. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard.MORE HERE