We ran across a great trivia quiz on the website www.Brandvault.net. It is the BrandVault SportsTrivia Brand Challenge. The quiz asks folks to identify the heritage name for a baseball team, and connect it to a current team. Click on the site and test your knowledge. Most of us don’tMORE HERE
Pepsico will bring back Tropicana’s old package after an outcry. The news was reported on the British website Brand Republic. The packaging was created by Arnell; it got early bad reviews on the trendy design website Under Consideration. Here at BrandlandUSA, not only did we not like the new design,MORE HERE
We read a great post on General Motors, and their brand and intellectual property portfolio. The Truth about Cars website interviewed Paul Earle of Chicago-based River West Brands, a company that revives defunct brand names to get his take. Earle’s answer is not killing off brands, but trying to manageMORE HERE
OKINAWA – Okinawa rarely ventures into the minds of most Americans. The subtropical archipelago – actually closer to Taiwan than the Japanese mainland – comes to most folks in small snippets history and a few snippets of pop culture. The World War II battle scarred the region, destroying the prefecturalMORE HERE
NEW YORK – Brandchannel.com has put out a call for industry enthusiasts to participate in its annual global awards competition called Brand Junkie. The awards recognize brands that “inspire and shape our world.” The survey www.brandchannel.com/brandjunkie.asp challenges respondents to think critically about how brands influence the marketplace and consumer spending.MORE HERE
LAKE BUENA VISTA, FLORIDA – “Who owns the data?” That was the big question for Facebook sales executive Tom Arrix on Feb. 23 while he was on stage at the Interactive Advertising Bureau’s Annual Meeting in Orlando. The “data” they were referring to was the user content collected by FacebookMORE HERE
LAKE BUENA VISTA – The new media landscape is a “vacuum that represents enormous opportunity.” So says Michael Mendenhall, senior vice president and chief marketing officer of Hewlett-Packard Company (NYSE: HPQ). Mendenhall, speaking Monday, Feb. 23 at the Interactive Advertising Bureau’s Annual Meeting entitled Ecosystem 2.0: Brands Battle Back, saidMORE HERE
Kraft obtained the Seven Seas brand (see the photo of a 1976 bottle from the website www.winslam.com) through its acquisition of Anderson Clayton Foods. AC was in businesses similar to Kraft: salad dressings, oils, and margarine. Alas, Kraft has scrapped all but the dressings.
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We know it’s sort of a joke. But our reader in New York, we’ll call him for lack of a better term Big Apple Brand Guy, sent us this licensing prototype. You know in car marketing, they always release the prototype car to get folks interested in the brand? WellMORE HERE
LONDON – The Brand Licensing blog of Adam Bass of London reports that his company, Golden Goose, is licensing the imagery and icons of the London Fire Brigade. This is fascinating, as there are so many municipal fire, police and rescue companies that have long histories, and not just inMORE HERE