PALM SPRINGS – Any person who owns a silly little motel by the side of the road ought to look at Hope Springs Motel Resort in Palm Springs, California. It’s an utterly nondescript motel that has turned into a Travel & Leisure favorite. The recipe? A hip approach, minimalist designMORE HERE

Great ads have one thing in common. They sell things. Things like products, services, ideas or lifestyles. If they don’t do this directly, they are memorable enough to influence a consumer at the time he or she makes a purchase.Bad ads are brand poison. If you go public with aMORE HERE

There are the crashed financial empires of today, and the crashed empires of yesteryear. Each generation leaves its famed financiers. A forgotten tycoon is Lytton Financial, which was a high flying savings and loan company. Its founder, Bart Lytton, looks right out of the “Mr. Drysdale” California of the 1960s.MORE HERE