CHICAGO – There is so much to appreciate about Turtle Wax. It is, above all, a great brand. It is one company. That makes one sort of thing. Car care products. And things made with the Turtle Wax name. The imagery and color are clear too. A turtle is green.MORE HERE

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WEST CHICAGO – One of the easiest and cheapest ways to keep children happy in the summer is the frozen ice bar, and the two top brands are Fla-Vor-Ice and Otter Pops. The question is which is preferable, and why. Both brands are made by the Chicago company Jel-Sert, andMORE HERE

CHICAGO – There are some companies that not only own brands that are classics, but are also classic companies in themselves. Companies like Chelsea Milling (maker of Jiffy mixes), C.F. Sauer (maker of Duke’s mayo and Sauer spices) and Gold Pure (horseradish) sell basic, straightforward things, execute them without deception orMORE HERE

CHICAGO – Back in the 1950s, Bab-O was one of the top bathroom and kitchen cleansers, along with Ajax and Comet. Today, the cleanser is distributed by Fitzpatrick Brothers of Chicago. The brand shows up at assorted variety and specialty stores. Here, the current packaging, a gel version with bleach.MORE HERE

Most companies don’t want average people in their headquarters. They say that there are “insurance” reasons they don’t have a display in the lobby or that “liability” or “OSHA” or some other rules prevent customers from touring facilities. But we know that is a bunch of bunk. It’s an excuse.MORE HERE

How place names represent brands Anyone who names things for a living will tell you a name is simultaneously the most important and least important signifier of a brand. It’s the most important because it’s the most succinct verbal expression of everything the brand stands for. It’s the least importantMORE HERE

Give the Lady What She Wants. Are you listening, Macy’s? You heard a protest of 200 folks, telling you that they loved your store. While it might not seem like alot to you, the reality is that if 200 people would dress up on a Sunday afternoon in odd costumeMORE HERE