CHICAGO – The era of excessively droopy or excessively tight sportswear may be reaching its conclusion, at least in the dignified realm of tennis. In June, Wilson Sporting Goods Co. unveiled Wilson Sport Professionals. This line, set to be promoted during summer grand slams, was intentionally designed to capture the
CHICAGO – Radio and television stations such as WDIV in Detroit are in a flurry of 75th and 100th anniversaries, as radio arrived in the 1920s and television arrived in the 1940s. These anniversaries are the perfect opportunity for legacy broadcasters to celebrate their histories and call letter equity in
PLANO, Illinois – Plano Molding, the inventor of the original molded-plastic tackle and tool box, has selected the Denver-based advertising agency Cactus as their new lead. Plano, founded in 1952, is the original maker of plastic tackle boxes. Warren “Pete” Henning founded the company after he returned from a Florida
CHICAGO – There are some companies that not only own brands that are classics, but are also classic companies in themselves. Companies like Chelsea Milling (maker of Jiffy mixes), C.F. Sauer (maker of Duke’s mayo and Sauer spices) and Gold Pure (horseradish) sell basic, straightforward things, execute them without deception or
CHICAGO – Back in the 1950s, Bab-O was one of the top bathroom and kitchen cleansers, along with Ajax and Comet. Today, the cleanser is distributed by Fitzpatrick Brothers of Chicago. The brand shows up at assorted variety and specialty stores. Here, the current packaging, a gel version with bleach.