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Jane Parker Fruitcakes at A&P

January 11th, 2009 · 20 Comments

By Garland Pollard

JAne PArkerMONTVALE, N.J. – We somehow missed this one over the holidays.

Jane Parker is BACK. Yippeee.

Apparently, the Great Atlantic and Pacific Tea Company (NYSE: GAP) re-introduced Jane Parker Fruitcake, and now is making the selling of this brand a yearly holiday tradition. Could Ann Page spices be next?

As far as we know, they aren’t reintroducing the other items that had the Jane Parker name, like bread, but the fruitcake was an American classic. Lollipop museum founder Huntington Hartford would be happy.

It’s a good sign for the Great Atlantic & Pacific Tea Company, which is celebrating its 150th anniversary in 2009. The company has enormous amounts of brand goodwill, which it ought to use every way it can.

We are big fans of the history of A&P, and living far away from the closest store, we miss, we miss, we miss the A&P.

See the website for Great Atlantic & Pacific Tea Co.

And if you missed it like us, they are still selling them on Amazon.

The big question: Do you like your fruitcake hot? Or not.

And the other question for BrandlandUSA readers. Other than Eight O’Clock and Bokar, and Ann Page, what were the older store brands of A&P?

More branding stories of interest:

New Kraft Logo. Why Not General Foods?
Research Stats on Food, Drink Markets During Recession
Arctic Roll Big Hit In U.K.
You Just Have to Like Piggly Wiggly
Sound an Alarm for Eight O'Clock Coffee, Please
Eight O' Clock Fails With Redesign, Again

Tags: Grocery

20 responses so far ↓

  • 1 Dooney Tickner // Jan 11, 2009 at 4:23 pm

    Red Circle Coffee, Sail cleaners and detergents, Sultana, Cap’n John’s seafood items, Sparkle gelatin, Cheeri-Aid (like Kool-Aid), Regalo produce, White House evaporated milk, Our Own and Nectar teas to name a few

  • 2 A&P Tea Fan // Jan 14, 2009 at 1:01 pm

    A&P Brands included: Ahoy liquid dishwashing detergent, Yukon Club beverages, Iona canned vegetables, Worthmore candies, Crestview small/medium eggs, Wildmere large eggs, Sunnybrook (extra large eggs and butter), Sunnyfield (pancake mix, flour), Penguin ice cream, Marvel bread, Marvel saltine crackers, Marvel ice cream, Allgood bacon, Super Right meats.

  • 3 A&P Tea Fan // Jan 14, 2009 at 1:02 pm

    More A&P Brands: Dexola shortening, Nutley margarine.

  • 4 apteafan // Jan 14, 2009 at 1:17 pm

    Dexo shortening, Dexola cooking oil

  • 5 ROBERT HENDERSON // Mar 21, 2009 at 10:15 am

    I have an old A&P yellow coffee can: RED CIRCLE COFFEE, Freshly roasted ground To Order. Checking to see if this can have any value to it.

    Thank you,

    Robert Henderson
    rlhenderson1@comcast.net

  • 6 Ways to Revive A&P | // Jun 5, 2009 at 6:37 am

    [...] it had some legendary in house brands that the company has begun to tap into, including Jane Parker, A&P’s bread and fruitcake brand. It, however, sold Eight O’Clock Coffee, which was [...]

  • 7 Rose Sosi // Aug 30, 2009 at 3:58 am

    Years ago there was a plain while cake called the “dexo wonder cake” on the dexo can of shortening. I have been searching for that recipe. Could you help me out

  • 8 hesco // Oct 24, 2009 at 9:23 pm

    I miss Jane Parker glazed raised donuts! Outstanding!

  • 9 cheryl blanks // Feb 26, 2010 at 8:23 am

    I miss A&P Cressant cookies…..

  • 10 Rick Zielinski // Feb 28, 2010 at 1:43 pm

    Where could I purchase the old brand “A&P cream ale?”

  • 11 Rick Zielinski // Mar 2, 2010 at 12:42 am

    Did some other distributer take over the A&P brand cream ale? Can it still be purchased today, if so where?

  • 12 R.T. Johnson // Apr 23, 2010 at 1:30 am

    I grew up in Evanston Ill, a block away from the
    A&P, one of my all time favorites was Sultana
    peanut butter, their “smooth” style still had some real texture to it, wish I could find it now I’ve missed it for 45 years, it’s #6 on my bucket list.
    I’d buy several cases if they will ship it to FL.

  • 13 John // Sep 7, 2010 at 10:20 pm

    A&P was my favorite supermarket. Who can forget those big, beautiful brick colonial A&P stores that were built all over the USA in the 1950s and 60s? I remember many of these type A&P stores lasting into the late 1980s (the few that remain have been sadly painted over and disfigured almost beyond recognition into video stores and such). A&P had a great inhouse selection of brands, many mentioned in previous comments here. Perhaps the dilution of A&P’s brands began in 1979 when they agreed to sell their Red Circle Coffee brand (via A&P’s own Compass Food Division) to competitor supermarkets. No longer exclusive to A&P, consumers may have likely been confused as to how they were finding A&P’s Red Circle Coffee at Non-A&P stores. The further downfall of A&P is well documented in articles from the late 1980s when the A&P store logo was changed by new ownership. In the early 2000′s the remaining A&P coffee brands, Eight O’Clock and Bokar Bean were sold off to an investment group in California who then sold it off to TATA of India in early 2006. TATA is about to change the classic red bag and black art deco label of Eight O’Clock coffee to a completely undistinguished new label, completely obliterating any connection to the originality of this iconic brand. Alas, I feel that we can only remember anything about A&P in our memories and through vintage advertising photographs from the decades when they were America’s favorite supermarket.

  • 14 Adair // Sep 28, 2010 at 8:23 am

    I am shocked to read that the packaging and graphic design of the original Eight O’Clock coffee will change. What are they thinking? That packaging bestows instant recognition and visibility. The new design is so mediocre and bland, it will ensure the disappearance of the product. Of course, for the people at TATA in India, they have no understanding of iconic American culture—it means nothing to them to kill it off. Even something as simple as this is further indication of the eroding of American society.

  • 15 tim nauert // Nov 26, 2010 at 7:53 pm

    Has anyone else had trouble in receiving ordered jane parker fruitcakes? I ordered several cakes more than 2 weeks ago and have not received them yet and have been getting the run around from a & p since when i call to check on status ?

  • 16 Nora Stanley // Apr 28, 2011 at 8:38 pm

    I grew up as well with A&P you shopped no where else.Just the other day I found my mothers A&P’s cookbook.Boy what a treasure and a keepsake from my childhood.Wish A&P stores would come back.

  • 17 Tyler // Dec 14, 2011 at 3:38 pm

    Remember Mel-O-Bit and Ched-O-Bit packaged cheeses? They were fantastic, wrapped in a sort of cross between waxed paper and plastic. One of the best pre-packaged cheese lines anywhere, ever.

  • 18 Kellyann // Jul 7, 2012 at 10:30 pm

    When A&P carried the Ann Page product line, they sold bags of chocolate chips. On the back of the package, there was the best chocolate chip cookie recipe. I lost the recipe. Does anyone know how I could get it again? Thank you!

  • 19 Richard Poole // Oct 31, 2012 at 10:45 am

    My father was produce manger at the A&P Warehouse in Raleigh,N.C. for 42 years his name was MR. Glen Poole. I drove trucks for 52 years. Thanks A lot A&P Richard Poole 919-269-4078 Zebulon, n. c.

  • 20 kenney // Jun 26, 2013 at 7:53 pm

    When did horseheads close? When did they tear the plant down? And what plant replaced it for A&P? I know ironically a wal mart stands on the old 500 Ann Page rd. site at Horseheads N.Y.

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