GREENWICH, Conn. – In 2019, Procter & Gamble sold one of its longest held brands, Joy, for a reported $30 million. Since then, JoySuds LLC has reinvigorated with brand with new packaging, consistent social media, and usage-focused marketing. This summer, it came out with its first three-part dishwashing gel pak,MORE HERE

WHITE PLAINS, NY – The design and brand consultancy Little Big Brands has developed branding and product designs for a new project launch for the EU Colgate cleaning brand Ajax. Ajax as a cleaning brand dates from 1904 as soap, and as cleanser from 1946. Through the 20th century itsMORE HERE

QUINCY, Ill. – One of the best known, but forgotten, kitchen cleaners of the 20th century is Bab-O. Today, the brand is a trademark and product of, and a perfect complement to, the cleaning products of the family owned Fitzpatrick Brothers of Quincy, Illinois. Their operating manifesto? A business withMORE HERE

KANSAS CITY – Bon Ami, one of America’s most beloved cleansers, has updated its packaging, for perhaps the third time in a decade or so. This time, their trademark yellow color, present for the last century, has mostly disappeared. The red remains, in a different usage. Most importantly, the chick,MORE HERE

INDIANAPOLIS – There are many who swear by Bar Keeper’s Friend. It’s a safe type of abrasive, based on plants. Bar Keeper’s Friend is great for cleaning copper-bottomed kitchen pans. Its main ingredient is oxalic acid; its distinctive scent just smells like cleanliness. Its mild abrasives clean everything from fiberglassMORE HERE

Even large companies abandon brands in favor of something new. Proctor & Gamble had a predecessor brand to laundry soaps like Tide, Era and Gain, the behemoth detergent brands of today. The brand was Chipso, a flake brand in boxes that promoted the use of safe suds for washing. ItMORE HERE

WALLED LAKE, Michigan – If you have ever purchased ammonia, the oldest and best-known brand is Parsons Household Ammonia, which dates from 1881. That makes it one of the older consumer products in the United States. Today, it has a new life as a sister product to the Brillo pad.MORE HERE