KANSAS CITY, MISSOURI – Large consumer products companies like Proctor & Gamble and Colgate Palmolive have sometimes complicated the sale of household products. Endless product line extensions and umpteen variations on products have confused consumers who like the product as it was. Most recently, the trend has been the mixing
Got to love the funny little American brand names that serve small product niches. With these brands, the product markets are small, and so is the competition. Little advertising is needed, and is mostly word of mouth. One such niche is the category of brands that solve unique problems; in
CINCINNATI – This May, Procter & Gamble is offering limited edition, retro-packaged versions of Tide, Bounce and Downy, only available at Target. It’s an amusing promotion that helps to educate younger consumers about Tide’s legacy, while giving older consumers a bit of nostalgia. “Technology has changed how we wash and
At first sight, it seems that our choices for American-made brands are decreasing. Just two big beer brewers, three big cereal companies, and four large laundry detergent makers. Small laundry detergent brands seem to be the most challenged. How can small and local brands survive and even flourish against a
Glamorene was once a top upholstery cleaner; it has since disappeared from American shelves. Such an amusing name. Pictured here, a can from the 1970s or so. Glamorene was originally made by the company Jerclaydon, a company owned by three brothers named Sheldon, Clayton and Jerold Hulsh. Time magazine has
CHICAGO – Back in the 1950s, Bab-O was one of the top bathroom and kitchen cleansers, along with Ajax and Comet. Today, the cleanser is distributed by Fitzpatrick Brothers of Chicago. The brand shows up at assorted variety and specialty stores. Here, the current packaging, a gel version with bleach.