BrandlandUSA™

So we are reading this news that Kraft wants to buy Cadbury (NYSE: CBY). Frankly, we could make all sorts of analysis of why it’s not a good idea for Cadbury stockholders, but in capitalism, if Kraft has enough cash and they want the company bad enough, they could get it. However, we are opposed [...]

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Kraft ditching Nabisco? Frankly, that’s a bit of a scary headline for us brand fiends here at BrandlandUSA. But it is certainly worrisome that we found this bag of Wheat Thins without Nabisco in the corner. Is Kraft (NYSE: KFT) dropping the Nabisco brand, just like they ditched the storied and valuable General Foods brand? [...]

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One of our favorite companies, C.F. Sauer of Richmond, owns one of the great forgotten mayonnaise brands, Mrs. Filbert’s. At right, the Mrs. Filbert’s tower, from the Flickr page of Zeusface. Click on his collection, and you will see lots of cool stuff, including old Atlanta. In the South, mayonnaise is important. Food snobs do [...]

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Kraft Foods and ConAgra Foods, like most mega-consumer products companies these days, have limited use for “niche” brands. These are brands with limited by loyal following, especially when tastes change over the years. So it is sad to report that, despite years of survival as the “red-headed stepchild” of these companies’ pantry of brands, we [...]

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While there are several major salad dressing brands and many small labels, the majors have pretty much consolidated under three corporate banners: Kraft, Unilever, and the Marzetti division of Lancaster Colony.  Time has not been kind to heritage brands or flavors in this day of the “world brand”. Kraft (NYSE: KFT) has long been known [...]

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LYNN, MASSACHUSETTS – In the pantheon of grocery products, there are certain ones that are not essential, yet are essential. In the UK, it’s Marmite and Bovril. And across the United States, we have all sorts of regional variations. One regional New England product is Marshmallow Fluff, made by Durkee-Mower of Lynn, Massachusetts. (We came [...]

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Why did Kraft turn General Foods into scrap? This week Kraft Foods (NYSE: KFT) revealed its new logo in a ceremony at the Consumer Analyst Group of New York Conference in Boca Raton. It is, according to Adweek‘s report, to differentiate the product brand Kraft from the company brand Kraft. Please read the article in [...]

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