BrandlandUSA

NEW YORK – We read in Crain’s New York that the old Pan Am Worldport at JFK might be demolished soon by Delta. The building is one of the great landmarks of aviation, though it has been so abused over the years that few would actually believe it if they toured it. It’s where the [...]

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New York is, of course, a great tourist destination. But with vacancy rates going up, it needs a spurt. Recently, The Fantastiks came back. That’s quite interesting. And then a version of the old Horn &  Hardart Automat returned, in the format of Bamn! It got us thinking. What are the other tourism opportunities out [...]

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PLEASANTVILLE, NY. – That private capital has been unsuccessful in a leveraged buyout of Reader’s Digest Association Inc. should be no surprise. Private capital like Ripplewood Holdings has failed in all manner of media plays. The reality is that during a downturn, a company can’t be expected to be paying borrowed capital. Simple as that. [...]

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Our reader New York Licensing Guru emailed to tell us that there is one brand revival he thinks is nuts. Crazy Eddie. Crazy Eddie closed its famous electronics stores in 1989. Has it been that long? Totally insane. The owners of the brand, Magic Investments, are forming a branding and licensing program, and discussing with [...]

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With many newspaper flags are falling these days, there is a great opportunity for folks to pick up the pieces of the brands. We happened upon a great discussion on Metaprinter.com about saving newspapers; one central point of the discussion is that a newspaper brand, however struggling it is, gives credibility to online sites. These [...]

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Hope for New York is in the mail. Christmas comes. NEW YORK – The FAO catalog is out. Christmas is coming. Sure as the turn of leaves along the Taconic Parkway, the iconic New York toy retailer FAO Schwarz has released its fall offerings, this year with the Muppets on the cover. No matter the [...]

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NEW YORK – Yes, one can still find a bit of glamour flying into or out of New York City, even though the terminals feel like the Port Authority and the runways are backed up at Newark, JFK and LaGuardia. For instance, Delta operates its Delta Shuttle out of Pan Am’s old flying boat Marine [...]

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