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Not Bright: Met Life Dumps Legacy for Recycled Cable Identity

April 4th, 2017 · No Comments

NEW YORK – Part of the whole point of branding is to teach that as a company, you want to get to the eternal, the brand that never changes, the brand that customers trust and suppliers fight to sell to, the brand you never need to advertise because it is so well-known and trusted that it […]

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Tags: Financial Services

Eye Don’t Like 60 Minutes on CNBC

April 21st, 2011 · 2 Comments

NEW YORK – Does anyone else think it odd that 60 Minutes, the flagship, iconic banner of CBS News, would be seen on CNBC, even in reruns? Here is the description on the CNBC site: ABOUT THE SHOW: “60 Minutes on CNBC” takes you a step further into hard hitting investigative reports, interviews, profiles, and […]

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Tags: Media

History of New York Company Gebott’s Sought

March 14th, 2011 · 3 Comments

Historic stock certificate of New York company

NEW YORK – BrandlandUSA reader Michael Gonzalez wants help from BrandlandUSA readers on an old New York brand name, Gebott’s. He has a stock certificate from the company, and would like to get it back to a descendant of the owner, a certain Roger Steffan. The certificate is dated Sept. 1, 1921. We did some […]

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Tags: Grocery

Fiddlestix: The Ideal Toys Brand Resurfaces

January 21st, 2011 · No Comments

The Ideal Toys brand has resurfaced at Big Lots, and on Amazon (see below). Ideal was one of the great American toy companies, and was the maker of one of the classic toys of the 1970s, Toss Across, which was basically a bean bag toss and tic tac toe. Wikipedia’s entry has the company has […]

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Tags: Toys

Many Issues Surround Proposed Delta Worldport Demolition

March 29th, 2010 · 6 Comments

NEW YORK – We read in Crain’s New York that the old Pan Am Worldport at JFK might be demolished soon by Delta. The building is one of the great landmarks of aviation, though it has been so abused over the years that few would actually believe it if they toured it. It’s where the […]

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Tags: Airlines · News

New York’s 11 Biggest Missed Tourism Opportunities

November 2nd, 2009 · 5 Comments

New York is, of course, a great tourist destination. But with vacancy rates going up, it needs a spurt. Recently, The Fantastiks came back. That’s quite interesting. And then a version of the old Horn &  Hardart Automat returned, in the format of Bamn! It got us thinking. What are the other tourism opportunities out […]

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Tags: Airlines · Commentary · Regional Brands · Transport and Shipping · Zombie

Reader’s Digest, Get Back To Basics (and Apologize to the Wallaces)

August 18th, 2009 · No Comments

PLEASANTVILLE, NY. – That private capital has been unsuccessful in a leveraged buyout of Reader’s Digest Association Inc. should be no surprise. Private capital like Ripplewood Holdings has failed in all manner of media plays. The reality is that during a downturn, a company can’t be expected to be paying borrowed capital. Simple as that. […]

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Tags: Media

Crazy Eddie Still Insane

April 15th, 2009 · No Comments

Our reader New York Licensing Guru emailed to tell us that there is one brand revival he thinks is nuts. Crazy Eddie. Crazy Eddie closed its famous electronics stores in 1989. Has it been that long? Totally insane. The owners of the brand, Magic Investments, are forming a branding and licensing program, and discussing with […]

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Tags: Regional Brands · Zombie

Lesson for Newspapers from the Surviving Bits of the N.Y. Herald-Tribune

February 13th, 2009 · 1 Comment

With many newspaper flags are falling these days, there is a great opportunity for folks to pick up the pieces of the brands. We happened upon a great discussion on about saving newspapers; one central point of the discussion is that a newspaper brand, however struggling it is, gives credibility to online sites. These […]

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Tags: Media · Regional Brands

Muppetational Fall F.A.O. Schwarz Catalog

October 7th, 2008 · 2 Comments

Hope for New York is in the mail. Christmas comes. NEW YORK – The FAO catalog is out. Christmas is coming. Sure as the turn of leaves along the Taconic Parkway, the iconic New York toy retailer FAO Schwarz has released its fall offerings, this year with the Muppets on the cover. No matter the […]

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Tags: Retail · Toys