The idea of a brand-life cycle is (mostly) flat-out wrong. Certainly, brands have phases and iterations, but the wholesale jettisoning of old brands by large conglomerates is wasteful, especially in an era when much manufacturing has been sent abroad and licensing, sales and distribution are the remaining competencies of manyMORE HERE
Miss those pneumatic airline audio programs? There was a time not so long ago when airline music and audio came from what were basically stethoscopes. It was the era of the pneumatic airline headset. The music was piped in through an air tube. The airline had plastic headphones, with rubberMORE HERE
We are gloomy and cry when thinking about American manufacturing and electronics. But it is always instructive to look back. One top product electronics product of the late 1950s was the Zenith Trans-Oceanic, or Royal 1000. To this day, it is seen as one of the top consumer radios ofMORE HERE
A great brand can be a regional brand.And it does not have to be fancy or sophisticated. Ice. Beverages. Gas. What else do you need? It can be a ship’s store and a fishing tackle shop on a small island, like Gasparilla Island, Florida. Here, Whidden’s in Boca Grande. Whidden’sMORE HERE
BrandlandUSA reader and freelance writer Lee Gimpel informs us that the Abingdon, Virginia grocery chain Food City has brought back some regional grocery brands including Kern’s Bread, a regional brand from Knoxville, Tennessee. It’s a smart strategy for regional grocery store chains. These chains are in desperate need of wellMORE HERE
GM is going to get rid of the Hummer. Good riddance! Pretty much. Here’s why BrandlandUSA thinks it isn’t such a bad idea for GM jettison the brand. Because General Motors spent millions on a crazy scheme to build up Hummer around the same time that it killed off Oldsmobile,MORE HERE
What’s one of the most historic airport buildings in the world? There are many, including the former Marine Air Terminal at LaGuardia, now the home of the Delta Shuttle. Delta also has another historic terminal on Long Island with a “way-cool” factor. It is Delta’s Terminal 3, the former PanMORE HERE
While there is no Allen Ludden, there is still Password. Tonight, a new version of the classic game show premieres. It’s a one-hour version called Million Dollar Password. Last fall, CBS re-ordered the show, which first debuted in October 1961 on CBS daytime. It went on CBS prime time inMORE HERE