People: Moe Hired at Hoka Design

GOLETA, Calif. – The shoe brand Hoka One has hired two for key design positions.

Evie Moe is the brand’s first senior director of apparel. Moe has 20 years of experience in apparel, ranging from performance running to lifestyle and swimwear and most recently served as the vice president of design at Cotopaxi, where she led the team designing sustainably minded apparel and packs. Prior to Cotopaxi, she held a variety of roles at New Balance. Moe has also worked as a designer at lucy Activewear and Perry Ellis International, and holds a B.S. in Apparel Design from Oregon State University.

Matt Rask is the new senior director of footwear design. He has served as senior creative director for the running and outdoor divisions at Under Armour, lead designer at Smith Optics, and senior designer at Nike. Rask was also the owner and principal of Jackelope Studios, where he developed creative and design solutions for Patagonia, Black Diamond, Nike, Oakley, Keen and Anon. He holds a B.A. in Industrial Design from Art Center College of Design.

Based in Richmond, California with headquarters in Goleta, Hoka was founded in 2009 in Annecy, France by two Salomon employees, Nicholas Mermoud and Jean-Luc Diard. Hoka One is part Deckers Brands, a publicly traded footwear, apparel and accessories company for casual and high performance sports. The company’s brands include UGG, KOOLABURRA, HOKA ONE ONE, Teva, and Sanuk.


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