Pepsi Logo Redesign Goes Back to All Caps
PURCHASE, N.Y. — Pepsi is introducing a new logo and visual identity system, the first update of the Pepsi globe logo in 14 years. Pepsi will release the new design... Read more.
Kellogg’s Sugars Up with Little Debbie
BATTLE CREEK, Mich., – In spite of a national concern over children’s health and sickening obesity and diabetes rates, Kellogg’s has come up with... Read more.
Audubon Society Wise to Keeps Its Brand Name
New York – On March 16, the board of the National Audubon Society announced that it had decided to retain the name of the organization, after a lengthy process... Read more.
Toys R Us Sets Summer Promotional Geoffrey Giraffe Tour
NEW YORK – After a launch at Macy’s stores in 2022, the mascot for the Toys R Us brand, Geoffrey the giraffe, will go on a summer 2023 tour. It is a... Read more.
WGN at 75 Years, an Innovator In Sports Broadcasting Technology
CHICAGO – Radio and television stations such as WDIV in Detroit are in a flurry of 75th and 100th anniversaries, as radio arrived in the 1920s and television... Read more.
Opinion: Motorcycle Brand Crashes with Jack Legged Alcohol Tie-In
MINNEAPOLIS – This week, Indian Motorcycle and Jack Daniels promoted a tie-in, with the creation of the 2023 Jack Daniel’s Limited Edition Indian Chief... Read more.
International Paper Cuts Down Its Tree Logo
MEMPHIS, Tenn. – For its 125th anniversary, International Paper (NYSE: IP) has ditched its 63-old “P tree” logo for a strange boat looking logo... Read more.
Neiman Marcus Group Announces Job Cuts, Two Promotions
DALLAS – The department store Nieman Marcus, parent of Nieman Marcus and Bergdorf Goodman, has promoted Darcy Penick, president of Bergdorf Goodman, to lead... Read more.
Survey: Companies Should (Sort of) Shut Up and listen.
The P.R. agency Ruder Finn just released a survey on consumers and companies that take positions on issues. The most important thing, or so says a new survey, is... Read more.
Hudson’s Bay Company Still Offers Downtown Toronto Displays
TORONTO, Ontario – There are a diminished number of downtown department stores where one can experience what Christmas was like in the 20th century pre-internet,... Read more.