O.K. So this news July 3, 2008 had us frightened, freaked and sad. The stock value of General Motors is less than Mattel, which makes Hot Wheels. So reports Bloomberg. Mattel! Ouch! But what is interesting is that the stock drop parallels the killing off of Oldsmobile in 2000. TakeMORE HERE

Forbes columnist Jerry Flint wrote a great column June 17, 2008 on the future of Ford Motor Company’s Mercury brand, and whether the sorta-dashing Ford President Mark Fields really wants to keep the brand. We love to read Flint because he loves great American companies and believes that Americans canMORE HERE

GM is going to get rid of the Hummer. Good riddance! Pretty much. Here’s why BrandlandUSA thinks it isn’t such a bad idea for GM jettison the brand. Because General Motors spent millions on a crazy scheme to build up Hummer around the same time that it killed off Oldsmobile,MORE HERE

Use it or lose it. It’s a saying that applies to any skill, and it appears that federal trademark courts also believe in it, or so says attorney John Welch of Cambridge, Mass.-based Lowrie, Lando & Anastasi LLP in his TTABlog. Please read the post. It talks about the caseMORE HERE

It doesn’t look good for Ford’s Mercury brand. In the April 23, 2008 Wall Street Journal, CEO Alan Mulally said just as much. In the 2007 Ford Motor Company Annual Report, the division sold 143,886 units, down from 180,000 in 2006. That’s a big drop. Of late, the division hasMORE HERE

The Detroit Electric brand will return almost 60 years after it shut down. Its hopefully the first of many American automotive brands that are is tapping into American automotive history for for some attention. Once only a museum exhibit, the resuscitated brand is a joint announcement between US electric carMORE HERE

The news that Chinese automaker CAIC will restart production of the MG signals a new era, and a good one. For the last 20 years, Western countries have suffered as production has moved offshore and once-great American brand names and manufacturing companies and divisions have been either shut down (Oldsmobile)MORE HERE

O.K., so the Ford 500 wasn’t the big hit that Ford Motor Company wanted. Ford Chairman William Clay Ford‘s wish to have a sedan that would look respectable driving up to a country club failed. Was it the name? Or was it that the car design or engineering wasn’t thatMORE HERE

When International Harvester went bankrupt, one of the most famous icons of American business was split apart. Some units like the International Scout SUV disappeared entirely, but other units survived. One of the success stories was the Cub Cadet line of mowers, now owned by MTD. The product line marriedMORE HERE