We read a great post on General Motors, and their brand and intellectual property portfolio. The Truth about Cars website interviewed Paul Earle of Chicago-based River West Brands, a company that revives defunct brand names to get his take. Earle’s answer is not killing off brands, but trying to manageMORE HERE

DETROIT – Recent press reports indicate that Saturn might completely disappear as part of a new General Motors, and Pontiac might be a sub-brand sold at other dealers. Who knows what will happen to Saab, but whatever will happen, Saab, Hummer and Saturn are all for sale, perhaps free ifMORE HERE

WASHINGTON – AAMCO, the iconic car care company, selected Qorvis Communications as its new agency of record. Qorvis will lead all creative development for AAMCO’s television and radio advertising, interactive marketing and public relations.”As only AAMCO’s fifth agency in almost 45 years, it is an honor to be leading theMORE HERE

LINCOLN, Nebraska – Made in America? Bright colors? Simple to repair? Low tech? In this time of economic challenge, is there a market for a cheap, good looking scooter? Not some overly done number, but a stylish ….. Cushman? Yes, there is a market. Cushman Scooters are a different sortMORE HERE

Racing Brand Revival Targets Niche Buyer TURIN – Fiat has brought back the Abarth brand, and cars are being delivered to the U.K. this month. Abarth, a sub-brand of Fiat (BIT: F), is one of many car brands that have returned to life in Europe in recent years, including Mini,MORE HERE

The Repair and Parts Business Offers Great Margins and Improved Customer Relationships According to recent news reports, consumers are apparently buying clothes they like in three colors, instead of trying out new styles. This is old school. This is a big change. It’s the same philosophy that is driving theMORE HERE

The folks at General Motors are apparently giving Pontiac short attention during press events this week. Bad omen for a great American brand, says Byron Hurd on the site SpeedSportLife.com. Writes Hurd: In fact, due to Pontiac’s location near the loading area, their floor space was practically eliminated during GM’sMORE HERE

LOS ANGELES – We’ll miss the man of the Corinthian leather! Great obit on him on Bloomberg.com. The ads said that the Chrysler Cordoba commercial had “tastefulness of its appearance” and the “thickly cushioned luxury of seats available even in soft Corinthian leather.” According to Bloomberg, the phrase “Corinthian leather”MORE HERE

Sometimes you bury pride and sell on price. Remember Ed Rooney, in Ferris Bueller’s Day Off? He drove a government issue K-car. During the 1980s, the Plymouth K-car was what the government bought when it needed something basic. If you were lucky, it had a $79 AM radio. We heardMORE HERE