A British favorite frozen dessert has returned, the Arctic Roll. The Financial Times reported April 29 that since its re-release in December by Birds Eye, sales are estimated to be 3.5 million GBP or 3 million boxes. Emma Jacobs writes in the Financial Times that is successful because it tapsMORE HERE
Please make graphic designers stop. First Pepsico does a number on Tropicana, and then this G for Gatorade. Annoying. Can we not just make the product and sell it? We keep seeing it on the shelves and tried to ignore it. Certainly, the new design is tasteful. And we haveMORE HERE
Who Owns a Brand, The Company or the People? BOSTON – If you have been in the juice aisle lately, you’ve most likely noticed a quick change operation going on at the Tropicana shelves. It’s not just a lesson in the new world of brand management, but it’s also aMORE HERE
CHICAGO – A few stats from Mintel’sl research reports on food and drink markets that are actually being improved by recessionary woes. “Over the past year, we’ve seen people trying to save money on food by either dining out less, cutting supermarket bills, or both. More people cook at homeMORE HERE
I couldn’t find the familiar Merita packaging and happened to notice the new Hostess pkg. My heart sank right then and there, but I thought maybe it was the same product with only a new brand name. MORE HERE
CAMDEN, N.J. – Campbell Soup Company (NYSE:CPB) and the Camden Riversharks have extended their stadium naming rights agreement for 10 more years to the end of 2020, with a company option to extend the agreement to 2030. Campbell’s was born in Camden, home to the RCA Nipper. Indeed, while soMORE HERE
You read it here last October, namely the need for PepsiCo’s Tropicana orange juice to bring back the mascot Tropic-Ana. Many were not sure why she was dropped, especially in the last two decades, when the Hispanic population of the U.S. has boomed. Perhaps it was one of those stupidMORE HERE
Kraft Foods and ConAgra Foods, like most mega-consumer products companies these days, have limited use for “niche” brands. These are brands with limited by loyal following, especially when tastes change over the years. So it is sad to report that, despite years of survival as the “red-headed stepchild” of theseMORE HERE
FORT LAUDERDALE – Make a simple boring product, keep at it, and folks will buy it. That’s the philosophy behind National Beverage Corp. (NASDAQ:FIZZ), makers of the discount brands Shasta, Faygo, LaCroix and Everfresh. The company reported a good financial period ending January 31, 2009. Revenues increased 5 percent toMORE HERE
MONTVALE, N.J. – There is but one grocery chain that inspires literature. It’s the Great Atlantic and Pacific Tea Company (NYSE: GAP), this year celebrating its 150th anniversary. In John Updike’s Kennedy-era short story “A&P” a 19-year-old clerk identifies with three scantily clad girls who come into an A&P inMORE HERE