Clicks are not only destructive of the brand, all they do is help advertisers to beat down the price of advertising. In addition, it causes content to go for the lowest common denominator. “We are telling advertisers,” he said, “the worse content, the more you should pay.” MORE HERE
PAWTUCKET, R.I., and SILVER SPRING, Md. – Hasbro, Inc. (NYSE: HAS) and Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) will join to turn Discovery Kids into a new cable network. The most interesting point? They mention that Romper Room, a brand Hasbro dropped years ago, will be revived on the TVMORE HERE
Yes, the do-gooding clay duo of UHF television days are still around, courtesy of Nashville-based publishing company Tommy Nelson. Davey and Goliath were produced by Art Clokey, the animator responsible for Gumby on behalf of the Lutheran Church. They appeared on local stations around the U.S. in the 1970s, andMORE HERE
What’s America’s greatest contribution to world culture? It’s our music. And luckily, much of that African American music part of the heritage is alive, in museums and sites across the U.S. Here are some of the top music labels associated with African-American music. We know there are more (think BlackMORE HERE
Sad day for soap fans. Sad day for Springfield. The classic CBS soap opera Guiding Light has been canceled by CBS. First started in radio, it apparently began on NBC radio in January 1937 and moved to CBS television in 1952. It apparently will end its run in September, andMORE HERE
Montréal -Want to brand your radio network? Use an audio signature. Much like NBC’s famous G-E-C notes, the Canadian media company Astral Media has created a new set of audio signatures for all of its AM and FM stations. To create the notes, they hired the California company Musikvergnuegen, theMORE HERE
LAKE BUENA VISTA, FLORIDA – “Who owns the data?” That was the big question for Facebook sales executive Tom Arrix on Feb. 23 while he was on stage at the Interactive Advertising Bureau’s Annual Meeting in Orlando. The “data” they were referring to was the user content collected by FacebookMORE HERE
LAKE BUENA VISTA – The new media landscape is a “vacuum that represents enormous opportunity.” So says Michael Mendenhall, senior vice president and chief marketing officer of Hewlett-Packard Company (NYSE: HPQ). Mendenhall, speaking Monday, Feb. 23 at the Interactive Advertising Bureau’s Annual Meeting entitled Ecosystem 2.0: Brands Battle Back, saidMORE HERE
NEW YORK – We happened upon Manhattan music industry exec Jon Vanhala‘s new blog entitled Who Can Dance to That. It’s about music, technology, trends and whatever else he finds amusing. The “Who Can Dance” comes from his music days, when that was the ultimate question at one of hisMORE HERE
NORFOLK – Radio stations are one of the more important regional brands that define a community. In a geographic region, and through the years, a radio station’s call letters become associated with a set of numbers, namely the station’s frequency. (A great discussion of the history of the Federal CommunicationsMORE HERE