As a brand updates its look, and signage, the previous incarnations of the design can be interior motifs. This serves two purposes. It helps the consumer know the story of the brand, and it helps the company tell the story of design in a different way. If company rebrands, andMORE HERE
Great American brand names, when they return, not only elicit a burst of happy nostalgia, they can also make consumers buy things. Such is the case of the reintroduction of original formula Schlitz beer. Schlitz, with its unforgettable “Go for the Gusto” campaign, was one of the great national beerMORE HERE
In all this business of branding and nostalgia, the question is whether it is relevant to today. How does one live in the present while seeking to turn back to the past? How much nostalgia is too much nostalgia? We found an answer on the blog Notes from the LilypadMORE HERE
COPIAGUE, NEW YORK – The blood pressure brand that decorates just about every medical exam room in the U.S. is the Baumanometer. The device is most often seen attached to a wall, with a small basket next to it to hold the fabric cuff that goes on patient arms. Technically,MORE HERE
Can Wal-Mart feel? Does Disney possess self-control? Researchers in psychology at Harvard University are interested in how people attribute mental capacities to corporations and brands, and whether those attributes influence how people act towards companies and their products. The folks at Harvard say that the survey will take about 10MORE HERE
The Today Show recently featured the effort to bring back old brands, including the Hydrox cookie. The big question. Does Donny Deutsch actually wear Hai Karate? Ideas? Comments? Contact the BrandlandUSA editor. We love to hear about old brands being revived, dead brands resuscitated or great brands in jeopardy. WeMORE HERE
We all have the one food, or one brand, we really want from our childhood that is no longer around. Reader Fred McClennan asks BrandlandUSA about boned chicken that was sold in a jar, and if we have any ideas what the brand was, and where to find it. Certainly,MORE HERE
Thanks to reader David Milch of the New York licensing and marketing firm Perpetual Licensing for alerting us that the Hydrox cookie is back. Hydrox, and its sister cookie Lemon Coolers, are Number 87 on the BrandlandUSA list of 100 Dead Brands to Bring Back. However, in the previous post,MORE HERE
Invention has come to RadioShack. It’s a hopeful sign that the retailer can return to its roots and encourage Americans to build and invent things again. RadioShack, one of the great American retail brands, has struggled after a series of changes that essentially un-geeked the brand. We wrote about itMORE HERE
Just like their mascot, that (sort of) singing Michigan J. Frog, The WB is back for another run. And this time, Warner Brothers is hoping the frog will actually sing. It’s a great time for old entertainment brands. Who would have thought that Screen Gems and United Artists would beMORE HERE