This week, Brandweek magazine takes on some old-style brands. A couple of stories of note include: Del Monte’s New CMO Raises The Bar On Fruit: These recessionary times are supposedly causing consumers to go back to the basics. And what’s more basic than fruit? If that’s the case, Del Monte,MORE HERE
ABC Family has brought back the Rankin Bass character Heat Miser in “A Miser Brothers’ Christmas.” The show, the first animated feature for the channel, premieres Saturday, December 13 at 8 p.m. ET and is based upon the characters Heat Miser and Snow Miser originally appearing in the Rankin-Bass classicMORE HERE
We came across this video of the lighting of the Neiman Marcus store in Downtown Dallas. Who says great Christmas traditions and strong department store brands are no longer? They just need to go to Dallas, and visit Neiman Marcus. By the way, the beginning of the second verse, “GodMORE HERE
DOWNTOWN, USA – It’s the Christmas shopping season. Not less than a decade ago, most parents had a nearby downtown department store. The visit would usually entail seeing Santa, buying some presents, and in general, picking up some civic spirit and sense of community. That is all gone. Almost. Thankfully,MORE HERE
If you are hungry for something terribly tasty, try a Taylor Pork Roll, made by Taylor Provisions of Trenton, N.J. The company was founded by John Taylor in 1856. Noted food writer Andrew Zimmern says that the idea of a pork roll might date back to the Revolutionary War. WhateverMORE HERE
Read our post on what has happened to Life Savers. Thankfully, you can still buy a Sweet Storybook this Christmas. And Pep-o-Mint is still around.MORE HERE
Walk the dog with us. Few things are better than the feel of a Duncan Yo-Yo, especially when you first figure it out. But there is one problem. Glow in the dark yo-yos from Duncan don’t glow after 30 years. Visit our main site www.brandlandusa.com/ for in depth stories.MORE HERE
INDIANAPOLIS – Brands are more interesting when they are owned by small companies, and have some history. That’s why Bar Keepers Friend, founded in 1882, is memorable. Bar Keepers Friend is one of many products made in Indiana, including Clabber Girl. A few other vintage type brands. These include: ClayMORE HERE
Want to know what newspapers will survive? Weeklies will survive. Here, a newspaper box (Sho-Rack brand?) from the Boca Beacon, in Boca Grande, Florida. The box is painted up with a local theme. ALL the content is local, and you can’t get it online. We also read about the importanceMORE HERE
Hint: It’s about finding the cool stuff, and making cult favorites out of the mundane Everyone has to brand these days. It started with product brands, then service brands. Now we all have to have a personal brand. And cities now talk about “branding” themselves. Good earth. Can’t we justMORE HERE