WASHINGTON – The Madison Hotel in Washington D.C. celebrates its 60th anniversary this year. The hotel, known for hosting world leaders and celebrities, was the creation of developer and amateur historian Marshall Bentley Coyne. Coyne opened the hotel in 1963, the year President John F. Kennedy was assassinated. JFK andMORE HERE
NEW YORK – The Omnicom (NYSE: OMC) group of advertising companies was named Most Creative Company of the Year at the 70th annual Cannes Lions International Festival of Creativity in France. Ads for Skittles and Marmite were among the winners. Over 120 agencies from 40 countries contributed, winning a totalMORE HERE
INDEPENDENCE, Ore. – Not too many years ago, clovers were seen as lucky. American yards, mowed by actual fathers, left them be. Children could then lie on the ground, and search for clovers with four leaves. These happily deformed prizes were then placed in books as tokens of luck. ThroughMORE HERE
OAK BROOK, Ill. – Ace Hardware Corporation, the world’s largest retailer-owned hardware co-op, announced changes to its Board of Directors after their 2023 Annual Meeting. Following the May 16, 2023 meeting, David W. Cripe and Eric W. Lauterbach were elected as member director and non-member director, respectively, to their firstMORE HERE
A history of the earliest life insurance companies in the U.S., many of which still exist under their original names.MORE HERE
NEW YORK – The a group at the Ad Council released a study today that will help the organization create future campaigns against drug use. The Ad Council Research Institute released findings from a study on reaching and supporting individuals who are open to treatment for substance use. The studyMORE HERE
CHICAGO – The era of excessively droopy or excessively tight sportswear may be reaching its conclusion, at least in the dignified realm of tennis. In June, Wilson Sporting Goods Co. unveiled Wilson Sport Professionals. This line, set to be promoted during summer grand slams, was intentionally designed to capture theMORE HERE
DENVER – One can never underestimate the cynical desperation for a company to come up a Father’s Day promotion. Shinesty, the underwear maker, is encouraging men to get a vasectomy as a special “severance package.” The company is giving away five vasectomies at $1,000 each, and hoping that its productMORE HERE
In life, as in brands, sometimes odd marriages actually work. A few recent brand tie-ups, which seem to be the scheme when a brand needs a little energy, and a brand manager needs to be seen to be doing something:MORE HERE
When you look at consumer items, or any sort of item designed or sold, there are certain rules brand managers and product designers need to follow. One such rule is that the product name should always appear on at least one side of the package, so consumers can store itMORE HERE