New hires in the intellectual property legal field: The Silicon Valley law firm Dechert LLP announced that attorney Nisha Patel Gupta has returned to the firm as an intellectual property partner based in Silicon Valley. The addition of Ms. Gupta strengthens the firm’s intellectual property capabilities in California and internationally.MORE HERE
ADDISON, Ill. – Fade to black. That’s the cue for a new design trend for some packaged consumer goods. A recent example is the new Turtle Wax Streak-Free Mist line, which uses the company’s familiar turtle logo, but puts the product in a spray bottle, with a black, ergonomic atomizerMORE HERE
EAST GREENVILLE, Pa. – Knoll, the furniture company started by Florence and Shu Knoll is this year celebrating the 75th anniversary of their Womb Chair. Designed by architect Eero Saarinen in 1948 at the request of Florence Shust Knoll, the chair defied conventions at the time, both in its formMORE HERE
CHARLOTTE, N.C. – Belk, the department store retailer, is expanding its Belk Outlet locations to ten additional cities, bringing the total number of outlet destinations to 16. The first Belk Outlet made its debut in January 2023 in Greeneville, TN, and since then, five more locations have been opened byMORE HERE
PORTLAND, OREGON – Tillamook County Creamery Association, the century old dairy co-op, will open a play area at the PDX Airport, located in Concourse E, just in time for Memorial Day Weekend. While Tillamook is known by name nationwide through its increased distribution in dairy cases, the PDX Play AreaMORE HERE
NEW YORK – One of the greatest branded taste-makers of the 20th century was the late Louis Sherry. Most Americans today would know the Louis Sherry name from the defunct ice cream brand, sold in small purple quart containers, or the Louis Sherry candy tins, which are still sold. The personMORE HERE
At a time when some alcohol and consumer brands have devolved their marketing into social agendas, the Kentucky bourbon whiskey brand Jim Beam has taken a traditional, but forgotten approach. The idea? Show positive visuals of many actual people in the advertising, show the product (a forgotten Advertising 101 sortMORE HERE
HALETHORPE, MARYLAND – A government supported Guiness brewery that opened August 2, 2018 will close in Maryland, though its tap-room will remain open. The closing reminds companies that going beyond their originating geographic area poses risks, and that operating a tourist-oriented venue in a non-tourist place like Baltimore County doesMORE HERE
ENGLEWOOD CLIFFS, N.J. — The Korean appliance and electric company LG Electronics yesterday announced an updated “direction and visual identity” aimed at highlighting their familiar Life’s Good slogan. “Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which blends innovation and warmth,”MORE HERE
The design does not look appreciably different from its existing restaurants, and instead focuses on energy management. It continues the company’s longstanding tradition of trying to source food locally. MORE HERE